John R. Hauser, Scott Carr, Barbara Kahn, James Hess, and Richard Staelin

Search Committee Report: Marketing Science— A Strong Franchise with a Bright Future
MARKETING SCIENCE 2002 21: iii-iv. [PDF]  

Steven M. Shugan

The Mission of Marketing Science
MARKETING SCIENCE 2002 21: 1-13. [PDF] [References]  

Sha Yang, Gerg M. Allenby, and Geraldine Fennel

Modeling Variation in Brand Preference: The Roles of Objective Environment and Motivating Conditions
MARKETING SCIENCE 2002 21: 14-31. [Abstract] [PDF] [References]  

Dilip Soman and Amar Cheema

The Effect of Credit on Spending Decisions: The Role of the Credit Limit and Credibility
MARKETING SCIENCE 2002 21: 32-53. [Abstract] [PDF] [References]  

Trichy Krishan, Kitty Koelemeijer, and Ram Rao

Consistent Assortment Provision and Service Provision in a Retail Environment
MARKETING SCIENCE 2002 21: 54-73. [Abstract] [PDF] [References]  

Surendra Rajiv, Shantanu Dutta, and Sanjay K. Dhar

Asymmetric Store Positioning and Promotional Advertising Strategies: Theory and Evidence
MARKETING SCIENCE 2002 21: 74-96. [Abstract] [PDF] [References]  

Debabrata Talukdar, K. Sudhir, and Andrew Ainslie

Investigating New Product Diffusion Across Products and Countries
MARKETING SCIENCE 2002 21: 97-114. [Abstract] [PDF] [References]  

Focus on Authors
MARKETING SCIENCE 2002 21: 115-116. [PDF]  

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