Steven M. Shugan

Editorial: Changes in the Review Process
MARKETING SCIENCE 2002 21: iii-v. [PDF] [References]  

Peter J. Danaher

Optimal Pricing of New Subscription Services: Analysis of a Market Experiment
MARKETING SCIENCE 2002 21: 119-138. [Abstract] [PDF] [References]  

Skander Essegaier, Sunil Gupta, and Z. John Zhang

Pricing Access Services
MARKETING SCIENCE 2002 21: 139-159. [Abstract] [PDF] [References]  

Frenkel Ter Hofstede, Michel Wedel, and Jan-Benedict E.M. Steenkamp

Identifying Spatial Segments in International Markets
MARKETING SCIENCE 2002 21: 160-177. [Abstract] [PDF] [References]  

Haipeng (Allan) Chen and Akshay R. Rao

Close Encounters of Two Kinds: False Alarms and Dashed Hopes
MARKETING SCIENCE 2002 21: 178-196. [Abstract] [PDF] [References]  

Yuxin Chen and Ganesh Iyer

Research Note Consumer Addressability and Customized Pricing
MARKETING SCIENCE 2002 21: 197-208. [Abstract] [PDF] [References]  

Albert C. Bemmaor and Janghyuk Lee

Research Note The Impact of Heterogeneity and Ill-Conditioning on Diffusion Model Parameter Estimates
MARKETING SCIENCE 2002 21: 209-220. [Abstract] [PDF] [References]  

Focus on Authors
MARKETING SCIENCE 2002 21: 221-222. [PDF]  

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