Steven M. Shugan

Editorial: Marketing Science, Models, Monopoly Models, and Why We Need Them
MARKETING SCIENCE 2002 21: 223-228. [PDF] [References]  

Jaehwan Kim, Greg M. Allenby, and Peter E. Rossi

Modeling Consumer Demand for Variety
MARKETING SCIENCE 2002 21: 229-250. [Abstract] [PDF] [References]  

Darryl T. Banks, J. Wesley Hutchinson, and Robert J. Meyer

Reputation in Marketing Channels: Repeated-Transactions Bargaining with Two-Sided Uncertainty
MARKETING SCIENCE 2002 21: 251-272. [Abstract] [PDF] [References]  

Greg Shaffer and Florian Zettelmeyer

When Good News About Your Rival Is Good for You: The Effect of Third-Party Information on the Division of Channel Profits
MARKETING SCIENCE 2002 21: 273-293. [Abstract] [PDF] [References]  

Wagner A. Kamakura, Vikas Mittal, Fernando de Rosa, and José Afonso Mazzon

Assessing the Service-Profit Chain
MARKETING SCIENCE 2002 21: 294-317. [Abstract] [PDF] [References]  

V. Kumar and Trichy V. Krishnan

Research Note: Multinational Diffusion Models: An Alternative Framework
MARKETING SCIENCE 2002 21: 318-330. [Abstract] [PDF] [References]  

Erica van Herpen and Rik Pieters

Research Note: The Variety of an Assortment: An Extension to the Attribute-Based Approach
MARKETING SCIENCE 2002 21: 331-341. [Abstract] [PDF] [References]  

Stephen J. Hoch, Eric T. Bradlow, and Brian Wansink

Rejoinder to "The Variety of an Assortment: An Extension to the Attribute–Based Approach"
MARKETING SCIENCE 2002 21: 342-346. [PDF] [References]  

Wendy W. Moe and Peter S. Fader

Fast-Track: Article Using Advance Purchase Orders to Forecast New Product Sales
MARKETING SCIENCE 2002 21: 347-364. [Abstract] [PDF] [References]  

Focus on Authors
MARKETING SCIENCE 2002 21: 365-367. [PDF]  

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