Marketing Science -- Table of Contents (Fall 2002 , 21 [4])

TABLE OF CONTENTS

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Contents: Fall 2002, Volume 21, Issue 4 [Index by Author] Other Issues:

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Steven M. Shugan: In Search of Data: An Editorial
MARKETING SCIENCE 2002 21: 369-377. [Abstract] [PDF] [References]

Serdar Sayman, Stephen J. Hoch, and Jagmohan S. Raju: Positioning of Store Brands
MARKETING SCIENCE 2002 21: 378-397. [Abstract] [PDF] [References]

Elie Ofek and V. Srinivasan: How Much Does the Market Value an Improvement in a Product Attribute?
MARKETING SCIENCE 2002 21: 398-411. [Abstract] [PDF] [References]

Yuxin Chen, Ganesh Iyer, and V. Padmanabhan: Referral Infomediaries
MARKETING SCIENCE 2002 21: 412-434. [Abstract] [PDF] [References]

Nickolay V. Moshkin and Ron Shachar: The Asymmetric Information Model of State Dependence
MARKETING SCIENCE 2002 21: 435-454. [Abstract] [PDF] [References]

Zsolt Sándor and Michel Wedel: Profile Construction in Experimental Choice Designs for Mixed Logit Models
MARKETING SCIENCE 2002 21: 455-475. [Abstract] [PDF] [References]

: Focus on Authors
MARKETING SCIENCE 2002 21: 476-477. [PDF]