Steven M. Shugan

Editorial: Defining Interesting Research Problems
MARKETING SCIENCE 2003 22: 1-15. [Abstract] [PDF] [References]  

Xavier Drèze and David R. Bell

Creating Win–Win Trade Promotions: Theory and Empirical Analysis of Scan–Back Trade Deals
MARKETING SCIENCE 2003 22: 16-39. [Abstract] [PDF] [References]  

Thomas J. Steenburgh, Andrew Ainslie, and Peder Hans Engebretson

Massively Categorical Variables: Revealing the Information in Zip Codes
MARKETING SCIENCE 2003 22: 40-57. [Abstract] [PDF] [References]  

Nitin Mehta, Surendra Rajiv, and Kannan Srinivasan

Price Uncertainty and Consumer Search: A Structural Model of Consideration Set Formation
MARKETING SCIENCE 2003 22: 58-84. [Abstract] [PDF] [References]  

Ganesh Iyer and Amit Pazgal

Internet Shopping Agents: Virtual Co-Location and Competition
MARKETING SCIENCE 2003 22: 85-106. [Abstract] [PDF] [References]  

Kamel Jedidi, Sharan Jagpal, and Puneet Manchanda

Measuring Heterogeneous Reservation Prices for Product Bundles
MARKETING SCIENCE 2003 22: 107-130. [Abstract] [PDF] [References]  

Bibek Banerjee and Subir Bandyopadhyay

Advertising Competition Under Consumer Inertia
MARKETING SCIENCE 2003 22: 131-144. [Abstract] [PDF] [References]  

Focus on Authors
MARKETING SCIENCE 2003 22: 145-146. [Abstract] [PDF]  

Steven M. Shugan

Guest Area Editors and Ad Hoc Reviewers
MARKETING SCIENCE 2003 22: 147-150. [PDF]  

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