A Thanks to the Many Individuals Who Make Publication of Marketing Science Possible
MARKETING SCIENCE 2003 22: iii-v. [PDF]  

Olivier Toubia, Duncan I. Simester, John R. Hauser, and Ely Dahan

Fast Polyhedral Adaptive Conjoint Estimation
MARKETING SCIENCE 2003 22: 273-303. [Abstract] [PDF] [References]  

Peter E. Rossi and Greg M. Allenby

Bayesian Statistics and Marketing
MARKETING SCIENCE 2003 22: 304-328. [Abstract] [PDF] [References]  

Anita Elberse and Jehoshua Eliashberg

Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures
MARKETING SCIENCE 2003 22: 329-354. [Abstract] [PDF] [References]  

Elie Ofek and Miklos Sarvary

R&D, Marketing, and the Success of Next–Generation Products
MARKETING SCIENCE 2003 22: 355-370. [Abstract] [PDF] [References]  

William Boulding and Markus Christen

Sustainable Pioneering Advantage? Profit Implications of Market Entry Order
MARKETING SCIENCE 2003 22: 371-392. [Abstract] [PDF] [References]  

Barbara E. Kahn and Mary Frances Luce

Understanding High–Stakes Consumer Decisions: Mammography Adherence Following False–Alarm Test Results
MARKETING SCIENCE 2003 22: 393-410. [Abstract] [PDF] [References]  

Jianan Wu and Arvind Rangaswamy

A Fuzzy Set Model of Search and Consideration with an Application to an Online Market
MARKETING SCIENCE 2003 22: 411-434. [Abstract] [PDF] [References]  

Focus on Authors
MARKETING SCIENCE 2003 22: 435-436. [PDF]  

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