Steven M. Shugan

Editorial: Journal Rankings: Save the Outlets for Your Research
MARKETING SCIENCE 2003 22: 437-441. [Abstract] [PDF] [References]  

Joffre Swait and Rick L. Andrews

Enriching Scanner Panel Models with Choice Experiments
MARKETING SCIENCE 2003 22: 442-460. [Abstract] [PDF] [References]  

Peter J. Danaher, Isaac W. Wilson, and Robert A. Davis

A Comparison of Online and Offline Consumer Brand Loyalty
MARKETING SCIENCE 2003 22: 461-476. [Abstract] [PDF] [References]  

Ran Kivetz

The Effects of Effort and Intrinsic Motivation on Risky Choice
MARKETING SCIENCE 2003 22: 477-502. [Abstract] [PDF] [References]  

Rami Zwick, Amnon Rapoport, Alison King Chung Lo, and A. V. Muthukrishnan

Consumer Sequential Search: Not Enough or Too Much?
MARKETING SCIENCE 2003 22: 503-519. [Abstract] [PDF] [References]  

Patrali Chatterjee, Donna L. Hoffman, and Thomas P. Novak

Modeling the Clickstream: Implications for Web-Based Advertising Efforts
MARKETING SCIENCE 2003 22: 520-541. [Abstract] [PDF] [References]  

Focus on Authors
MARKETING SCIENCE 2003 22: 542-543. [PDF]  

Errata
MARKETING SCIENCE 2003 22: 544. [PDF]  

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