Steven M. Shugan

Endogeneity in Marketing Decision Models
MARKETING SCIENCE 2004 23: 1-3. [Abstract] [PDF] [References]  

Eric T. Anderson and Duncan I. Simester

Long-Run Effects of Promotion Depth on New Versus Established Customers: Three Field Studies
MARKETING SCIENCE 2004 23: 4-20. [Abstract] [PDF] [References]  

Birendra K. Mishra and Ashutosh Prasad

Centralized Pricing Versus Delegating Pricing to the Salesforce Under Information Asymmetry
MARKETING SCIENCE 2004 23: 21-27. [Abstract] [PDF] [References]  

Venkatesh Shankar and Ruth N. Bolton

An Empirical Analysis of Determinants of Retailer Pricing Strategy
MARKETING SCIENCE 2004 23: 28-49. [Abstract] [PDF] [References]  

Peter S. Fader, Bruce G. S. Hardie, and Chun-Yao Huang

A Dynamic Changepoint Model for New Product Sales Forecasting
MARKETING SCIENCE 2004 23: 50-65. [Abstract] [PDF] [References]  

Jean-Pierre Dubé

Multiple Discreteness and Product Differentiation: Demand for Carbonated Soft Drinks
MARKETING SCIENCE 2004 23: 66-81. [Abstract] [PDF] [References]  

Gavan J. Fitzsimons and Donald R. Lehmann

Reactance to Recommendations: When Unsolicited Advice Yields Contrary Responses
MARKETING SCIENCE 2004 23: 82-94. [Abstract] [PDF] [References]  

Greg M. Allenby, Thomas S. Shively, Sha Yang, and Mark J. Garratt

A Choice Model for Packaged Goods: Dealing with Discrete Quantities and Quantity Discounts
MARKETING SCIENCE 2004 23: 95-108. [Abstract] [PDF] [References]  

Demetrios Vakratsas, Fred M. Feinberg, Frank M. Bass, and Gurumurthy Kalyanaram

The Shape of Advertising Response Functions Revisited: A Model of Dynamic Probabilistic Thresholds
MARKETING SCIENCE 2004 23: 109-119. [Abstract] [PDF] [References]  

Yong Liu, Daniel S. Putler, and Charles B. Weinberg

Is Having More Channels Really Better? A Model of Competition Among Commercial Television Broadcasters
MARKETING SCIENCE 2004 23: 120-133. [Abstract] [PDF] [References]  

J. Miguel Villas-Boas

Consumer Learning, Brand Loyalty, and Competition
MARKETING SCIENCE 2004 23: 134-145. [Abstract] [PDF] [References]  

Eyal Biyalogorsky and Eitan Gerstner

Contingent Pricing to Reduce Price Risks
MARKETING SCIENCE 2004 23: 146-155. [Abstract] [PDF] [References]  

M. Tolga Akçura, Füsun F. Gönül, and Elina Petrova

Consumer Learning and Brand Valuation: An Application on Over-the-Counter Drugs
MARKETING SCIENCE 2004 23: 156-169. [Abstract] [PDF] [References]  

Focus on Authors
MARKETING SCIENCE 2004 23: 170-172. [PDF]  

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