Steven M. Shugan

Editorial: Consulting, Research, and Consulting Research
MARKETING SCIENCE 2004 23: 173-179. [Abstract] [PDF] [References]  

Gary L. Lilien

Special Section Introduction by the ISMS Practice Prize Competition Chairman
MARKETING SCIENCE 2004 23: 180-191. [Abstract] [PDF] [References]  

Ralf Elsner, Manfred Krafft, and Arnd Huchzermeier

The 2003 ISMS Practice Prize Winner: Optimizing Rhenania's Direct Marketing Business Through Dynamic Multilevel Modeling (DMLM) in a Multicatalog-Brand Environment
MARKETING SCIENCE 2004 23: 192-206. [Abstract] [PDF] [References]  

Peter N. Golder and Gerard J. Tellis

Growing, Growing, Gone: Cascades, Diffusion, and Turning Points in the Product Life Cycle
MARKETING SCIENCE 2004 23: 207-218. [Abstract] [PDF] [References]  

Preyas S. Desai and Devavrat Purohit

"Let Me Talk to My Manager": Haggling in a Competitive Environment
MARKETING SCIENCE 2004 23: 219-233. [Abstract] [PDF] [References]  

P. B. Seetharaman

The Additive Risk Model for Purchase Timing
MARKETING SCIENCE 2004 23: 234-242. [Abstract] [PDF] [References]  

Baohong Sun, Jinhong Xie, and H. Henry Cao

Product Strategy for Innovators in Markets with Network Effects
MARKETING SCIENCE 2004 23: 243-254. [Abstract] [PDF] [References]  

Dazhong Wu, Gautam Ray, Xianjun Geng, and Andrew Whinston

Implications of Reduced Search Cost and Free Riding in E-Commerce
MARKETING SCIENCE 2004 23: 255-262. [Abstract] [PDF] [References]  

P. B. Seetharaman

Modeling Multiple Sources of State Dependence in Random Utility Models: A Distributed Lag Approach
MARKETING SCIENCE 2004 23: 263-271. [Abstract] [PDF] [References]  

Focus on Authors
MARKETING SCIENCE 2004 23: 272-274. [PDF]  

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