A Thanks to the Many Individuals Who Make Publication of Marketing Science Possible
MARKETING SCIENCE 2004 23: 275-279. [PDF]  

Young-Hoon Park and Peter S. Fader

Modeling Browsing Behavior at Multiple Websites
MARKETING SCIENCE 2004 23: 280-303. [Abstract] [PDF] [References]  

J. Miguel Villas-Boas

Communication Strategies and Product Line Design
MARKETING SCIENCE 2004 23: 304-316. [Abstract] [PDF] [References]  

Harald J. van Heerde, Peter S. H. Leeflang, and Dick R. Wittink

Decomposing the Sales Promotion Bump with Store Data
MARKETING SCIENCE 2004 23: 317-334. [Abstract] [PDF] [References]  

Rajeev K. Tyagi

Technological Advances, Transaction Costs, and Consumer Welfare
MARKETING SCIENCE 2004 23: 335-344. [Abstract] [PDF] [References]  

Kapil Bawa and Robert Shoemaker

The Effects of Free Sample Promotions on Incremental Brand Sales
MARKETING SCIENCE 2004 23: 345-363. [Abstract] [PDF] [References]  

Koen Pauwels and Shuba Srinivasan

Who Benefits from Store Brand Entry?
MARKETING SCIENCE 2004 23: 364-390. [Abstract] [PDF] [References]  

Timothy J. Gilbride and Greg M. Allenby

A Choice Model with Conjunctive, Disjunctive, and Compensatory Screening Rules
MARKETING SCIENCE 2004 23: 391-406. [Abstract] [PDF] [References]  

Scott Fay

Partial-Repeat-Bidding in the Name-Your-Own-Price Channel
MARKETING SCIENCE 2004 23: 407-418. [Abstract] [PDF] [References]  

Tal Garber, Jacob Goldenberg, Barak Libai, and Eitan Muller

From Density to Destiny: Using Spatial Dimension of Sales Data for Early Prediction of New Product Success
MARKETING SCIENCE 2004 23: 419-428. [Abstract] [PDF] [References]  

Ramarao Desiraju

Costs and Benefits of Inducing Intrabrand Competition: The Role of Limited Liability
MARKETING SCIENCE 2004 23: 429-450. [Abstract] [PDF] [References]  

Rajkumar Venkatesan, Trichy V. Krishnan, and V. Kumar

Evolutionary Estimation of Macro-Level Diffusion Models Using Genetic Algorithms: An Alternative to Nonlinear Least Squares
MARKETING SCIENCE 2004 23: 451-464. [Abstract] [PDF] [References]  

Focus on Authors
MARKETING SCIENCE 2004 23: 465-467. [PDF]  

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