Steven M. Shugan

The Impact of Advancing Technology on Marketing and Academic Research
MARKETING SCIENCE 2004 23: 469-475. [Abstract] [PDF] [References]  

Arturs Kalnins

An Empirical Analysis of Territorial Encroachment Within Franchised and Company-Owned Branded Chains
MARKETING SCIENCE 2004 23: 476-489. [Abstract] [PDF] [References]  

Dmitri Kuksov

Buyer Search Costs and Endogenous Product Design
MARKETING SCIENCE 2004 23: 490-499. [Abstract] [PDF] [References]  

Bart J. Bronnenberg and Carl F. Mela

Market Roll-Out and Retailer Adoption for New Brands
MARKETING SCIENCE 2004 23: 500-518. [Abstract] [PDF] [References]  

Rajdeep Grewal, Joseph A. Cote, and Hans Baumgartner

Multicollinearity and Measurement Error in Structural Equation Models: Implications for Theory Testing
MARKETING SCIENCE 2004 23: 519-529. [Abstract] [PDF] [References]  

Christophe Van den Bulte and Stefan Stremersch

Social Contagion and Income Heterogeneity in New Product Diffusion: A Meta-Analytic Test
MARKETING SCIENCE 2004 23: 530-544. [Abstract] [PDF] [References]  

David Godes and Dina Mayzlin

Using Online Conversations to Study Word-of-Mouth Communication
MARKETING SCIENCE 2004 23: 545-560. [Abstract] [PDF] [References]  

Jie Zhang and Lakshman Krishnamurthi

Customizing Promotions in Online Stores
MARKETING SCIENCE 2004 23: 561-578. [Abstract] [PDF] [References]  

Alan L. Montgomery, Shibo Li, Kannan Srinivasan, and John C. Liechty

Modeling Online Browsing and Path Analysis Using Clickstream Data
MARKETING SCIENCE 2004 23: 579-595. [Abstract] [PDF] [References]  

Koen Pauwels

How Dynamic Consumer Response, Competitor Response, Company Support, and Company Inertia Shape Long-Term Marketing Effectiveness
MARKETING SCIENCE 2004 23: 596-610. [Abstract] [PDF] [References]  

Hao Wang

Do Returns Policies Intensify Retail Competition?
MARKETING SCIENCE 2004 23: 611-613. [Abstract] [PDF] [References]  

V. Padmanabhan and I. P. L. Png

Reply to "Do Returns Policies Intensify Retail Competition?"
MARKETING SCIENCE 2004 23: 614-618. [Abstract] [PDF] [References]  

Greg Shaffer and Florian Zettelmeyer

Advertising in a Distribution Channel
MARKETING SCIENCE 2004 23: 619-628. [Abstract] [PDF] [References]  

Focus on Authors
MARKETING SCIENCE 2004 23: 629-631. [PDF]  

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