John R. Hauser, Greg Allenby, Frederic H. Murphy, Jagmohan Raju, Richard Staelin, and Joel Steckel

Marketing Science—Growth and Evolution
MARKETING SCIENCE 2005 24: 1-2. [PDF]  

Steven M. Shugan

Comments on Competitive Responsiveness
MARKETING SCIENCE 2005 24: 3-7. [Abstract] [PDF] [References]  

David J. Reibstein and Dick R. Wittink

Competitive Responsiveness
MARKETING SCIENCE 2005 24: 8-11. [PDF] [References]  

Kusum L. Ailawadi, Praveen K. Kopalle, and Scott A. Neslin

Predicting Competitive Response to a Major Policy Change: Combining Game-Theoretic and Empirical Analyses
MARKETING SCIENCE 2005 24: 12-24. [Abstract] [PDF] [References]  

Prasad A. Naik, Kalyan Raman, and Russell S. Winer

Planning Marketing-Mix Strategies in the Presence of Interaction Effects
MARKETING SCIENCE 2005 24: 25-34. [Abstract] [PDF] [References]  

Jan-Benedict E. M. Steenkamp, Vincent R. Nijs, Dominique M. Hanssens, and Marnik G. Dekimpe

Competitive Reactions to Advertising and Promotion Attacks
MARKETING SCIENCE 2005 24: 35-54. [Abstract] [PDF] [References]  

Marion Debruyne and David J. Reibstein

Competitor See, Competitor Do: Incumbent Entry in New Market Niches
MARKETING SCIENCE 2005 24: 55-66. [Abstract] [PDF] [References]  

Pradeep K. Chintagunta and Ramarao Desiraju

Strategic Pricing and Detailing Behavior in International Markets
MARKETING SCIENCE 2005 24: 67-80. [Abstract] [PDF] [References]  

Jean-Pierre Dubé and Puneet Manchanda

Differences in Dynamic Brand Competition Across Markets: An Empirical Analysis
MARKETING SCIENCE 2005 24: 81-95. [Abstract] [PDF] [References]  

K. Sudhir, Pradeep K. Chintagunta, and Vrinda Kadiyali

Time-Varying Competition
MARKETING SCIENCE 2005 24: 96-109. [Abstract] [PDF] [References]  

Sridhar Moorthy

A General Theory of Pass-Through in Channels with Category Management and Retail Competition
MARKETING SCIENCE 2005 24: 110-122. [Abstract] [PDF] [References]  

David Besanko, Jean-Pierre Dubé, and Sachin Gupta

Own-Brand and Cross-Brand Retail Pass-Through
MARKETING SCIENCE 2005 24: 123-137. [Abstract] [PDF] [References]  

David B. Montgomery, Marian Chapman Moore, and Joel E. Urbany

Reasoning About Competitive Reactions: Evidence from Executives
MARKETING SCIENCE 2005 24: 138-149. [Abstract] [PDF] [References]  

John H. Roberts, Charles J. Nelson, and Pamela D. Morrison

A Prelaunch Diffusion Model for Evaluating Market Defense Strategies
MARKETING SCIENCE 2005 24: 150-164. [Abstract] [PDF] [References]  

David Soberman and Hubert Gatignon

Research Issues at the Boundary of Competitive Dynamics and Market Evolution
MARKETING SCIENCE 2005 24: 165-174. [Abstract] [PDF] [References]  

Focus on Authors
MARKETING SCIENCE 2005 24: 175-178. [PDF]  

Guest Area Editors and Ad Hoc Reviewers
MARKETING SCIENCE 2005 24: 179-184. [PDF]  

To see an article, click its [Full Text] or [PDF] link. To review many abstracts, check the boxes to the left of the titles you want, and click the 'Get All Checked Abstract(s)' button. To see one abstract at a time, click its [Abstract] link.