Marketing Science -- Table of Contents (Spring 2005 , 24 [2])

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Contents: Spring 2005, Volume 24, Issue 2 [Index by Author] Other Issues:

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Table of Contents (PDF) | Front Matter (PDF)

To see an article, click its [Full Text] or [PDF] link. To review many abstracts, check the boxes to the left of the titles you want, and click the 'Get All Checked Abstract(s)' button. To see one abstract at a time, click its [Abstract] link.

Steven M. Shugan: Brand Loyalty Programs: Are They Shams?
MARKETING SCIENCE 2005 24: 185-193. [Abstract] [PDF] [References]

France Leclerc, Christopher K. Hsee, and Joseph C. Nunes: Narrow Focusing: Why the Relative Position of a Good in Its Category Matters More Than It Should
MARKETING SCIENCE 2005 24: 194-205. [Abstract] [PDF] [References]

Utpal M. Dholakia and Itamar Simonson: The Effect of Explicit Reference Points on Consumer Choice and Online Bidding Behavior
MARKETING SCIENCE 2005 24: 206-217. [Abstract] [PDF] [References]

Yubo Chen and Jinhong Xie: Third-Party Product Review and Firm Marketing Strategy
MARKETING SCIENCE 2005 24: 218-240. [Abstract] [PDF] [References]

Esther Gal-Or and Mordechai Gal-Or: Customized Advertising via a Common Media Distributor
MARKETING SCIENCE 2005 24: 241-253. [Abstract] [PDF] [References]

Jagmohan Raju and Z. John Zhang: Channel Coordination in the Presence of a Dominant Retailer
MARKETING SCIENCE 2005 24: 254-262. [Abstract] [PDF] [References]

Christine Moorman, Rex Du, and Carl F. Mela: The Effect of Standardized Information on Firm Survival and Marketing Strategies
MARKETING SCIENCE 2005 24: 263-274. [Abstract] [PDF] [References]

Peter S. Fader, Bruce G. S. Hardie, and Ka Lok Lee: "Counting Your Customers" the Easy Way: An Alternative to the Pareto/NBD Model
MARKETING SCIENCE 2005 24: 275-284. [Abstract] [PDF] [References]

John C. Liechty, Duncan K. H. Fong, and Wayne S. DeSarbo: Dynamic Models Incorporating Individual Heterogeneity: Utility Evolution in Conjoint Analysis
MARKETING SCIENCE 2005 24: 285-293. [Abstract] [PDF] [References]

Adam Duhachek, Anne T. Coughlan, and Dawn Iacobucci: Results on the Standard Error of the Coefficient Alpha Index of Reliability
MARKETING SCIENCE 2005 24: 294-301. [Abstract] [PDF] [References]

: Focus on Authors
MARKETING SCIENCE 2005 24: 302-304. [PDF]