Editorial: A Thanks to the Many Individuals Who Make Publication of Marketing Science Possible
MARKETING SCIENCE 2005 24: 305-309. [PDF]  

Gary L. Lilien

The 2004 ISMS Practice Prize Competition: Special Section Introduction by the ISMS Practice Prize Competition Chairman
MARKETING SCIENCE 2005 24: 310-312. [Abstract] [PDF]  

Andris A. Zoltners and Prabhakant Sinha

The 2004 ISMS Practice Prize Winner—Sales Territory Design: Thirty Years of Modeling and Implementation
MARKETING SCIENCE 2005 24: 313-331. [Abstract] [PDF] [References]  

Leonard M. Lodish

Commentary on the 2004 ISMS Practice Prize Winner: A Business School Should Combine Academic Research and Its Application to the Real World
MARKETING SCIENCE 2005 24: 332-333. [PDF] [References]  

Suresh Divakar, Brian T. Ratchford, and Venkatesh Shankar

Practice Prize Article—CHAN4CAST: A Multichannel, Multiregion Sales Forecasting Model and Decision Support System for Consumer Packaged Goods
MARKETING SCIENCE 2005 24: 334-350. [Abstract] [PDF] [References]  

Ashish Sinha, J. Jeffrey Inman, Yantao Wang, Joonwook Park, Gerard J. Tellis, Rajesh K. Chandy, Deborah MacInnis, and Pattana Thaivanich

Practice Prize Reports
MARKETING SCIENCE 2005 24: 351-366. [Abstract] [PDF] [References]  

Alessandro Acquisti and Hal R. Varian

Conditioning Prices on Purchase History
MARKETING SCIENCE 2005 24: 367-381. [Abstract] [PDF] [References]  

John T. Gourville and Dilip Soman

Overchoice and Assortment Type: When and Why Variety Backfires
MARKETING SCIENCE 2005 24: 382-395. [Abstract] [PDF] [References]  

Wilfred Amaldoss and Amnon Rapoport

Collaborative Product and Market Development: Theoretical Implications and Experimental Evidence
MARKETING SCIENCE 2005 24: 396-414. [Abstract] [PDF] [References]  

Theodoros Evgeniou, Constantinos Boussios, and Giorgos Zacharia

Generalized Robust Conjoint Estimation
MARKETING SCIENCE 2005 24: 415-429. [Abstract] [PDF] [References]  

Baohong Sun

Promotion Effect on Endogenous Consumption
MARKETING SCIENCE 2005 24: 430-443. [Abstract] [PDF] [References]  

Harikesh Nair, Jean-Pierre Dubé, and Pradeep Chintagunta

Accounting for Primary and Secondary Demand Effects with Aggregate Data
MARKETING SCIENCE 2005 24: 444-460. [Abstract] [PDF] [References]  

Ganesh Iyer, David Soberman, and J. Miguel Villas-Boas

The Targeting of Advertising
MARKETING SCIENCE 2005 24: 461-476. [Abstract] [PDF] [References]  

Roland T. Rust and Peter C. Verhoef

Optimizing the Marketing Interventions Mix in Intermediate-Term CRM
MARKETING SCIENCE 2005 24: 477-489. [Abstract] [PDF] [References]  

Birendra K. Mishra and Ashutosh Prasad

Delegating Pricing Decisions in Competitive Markets with Symmetric and Asymmetric Information
MARKETING SCIENCE 2005 24: 490-497. [Abstract] [PDF] [References]  

John R. Hauser and Olivier Toubia

The Impact of Utility Balance and Endogeneity in Conjoint Analysis
MARKETING SCIENCE 2005 24: 498-507. [Abstract] [PDF] [References]  

Andrew Ainslie, Xavier Drèze, and Fred Zufryden

Modeling Movie Life Cycles and Market Share
MARKETING SCIENCE 2005 24: 508-517. [Abstract] [PDF] [References]  

Focus on Authors
MARKETING SCIENCE 2005 24: 518-522. [PDF]  

Erratum
MARKETING SCIENCE 2005 24: 523. [Abstract] [PDF]  

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