Steven M. Shugan

Marketing and Designing Transaction Games
MARKETING SCIENCE 2005 24: 525-530. [Abstract] [PDF] [References]  

Xiaotong Li

Cheap Talk and Bogus Network Externalities in the Emerging Technology Market
MARKETING SCIENCE 2005 24: 531-543. [Abstract] [PDF] [References]  

Vikas Mittal, Eugene W. Anderson, Akin Sayrak, and Pandu Tadikamalla

Dual Emphasis and the Long-Term Financial Impact of Customer Satisfaction
MARKETING SCIENCE 2005 24: 544-555. [Abstract] [PDF] [References]  

Frank M. Bass, Anand Krishnamoorthy, Ashutosh Prasad, and Suresh P. Sethi

Generic and Brand Advertising Strategies in a Dynamic Duopoly
MARKETING SCIENCE 2005 24: 556-568. [Abstract] [PDF] [References]  

Niladri B. Syam, Ranran Ruan, and James D. Hess

Customized Products: A Competitive Analysis
MARKETING SCIENCE 2005 24: 569-584. [Abstract] [PDF] [References]  

Stefan Stremersch and Peter C. Verhoef

Globalization of Authorship in the Marketing Discipline: Does It Help or Hinder the Field?
MARKETING SCIENCE 2005 24: 585-594. [Abstract] [PDF] [References]  

Dapeng Cui and David Curry

Prediction in Marketing Using the Support Vector Machine
MARKETING SCIENCE 2005 24: 595-615. [Abstract] [PDF] [References]  

Sharad Borle, Peter Boatwright, Joseph B. Kadane, Joseph C. Nunes, and Shmueli Galit

The Effect of Product Assortment Changes on Customer Retention
MARKETING SCIENCE 2005 24: 616-622. [Abstract] [PDF] [References]  

Wolfgang Jank and P. K. Kannan

Understanding Geographical Markets of Online Firms Using Spatial Models of Customer Choice
MARKETING SCIENCE 2005 24: 623-634. [Abstract] [PDF] [References]  

Robert E. Krider, Tieshan Li, Yong Liu, and Charles B. Weinberg

The Lead-Lag Puzzle of Demand and Distribution: A Graphical Method Applied to Movies
MARKETING SCIENCE 2005 24: 635-645. [Abstract] [PDF] [References]  

Focus on Authors
MARKETING SCIENCE 2005 24: 646-648. [PDF]  

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