Steven M. Shugan

Editorial—Are Consumers Rational? Experimental Evidence?
MARKETING SCIENCE 2006 25: 1-7. [Abstract] [PDF] [References]  

Praveen K. Kopalle and Donald R. Lehmann

Setting Quality Expectations When Entering a Market: What Should the Promise Be?
MARKETING SCIENCE 2006 25: 8-24. [Abstract] [PDF] [References]  

Günter J. Hitsch

An Empirical Model of Optimal Dynamic Product Launch and Exit Under Demand Uncertainty
MARKETING SCIENCE 2006 25: 25-50. [Abstract] [PDF] [References]  

Michael Lewis, Vishal Singh, and Scott Fay

An Empirical Study of the Impact of Nonlinear Shipping and Handling Fees on Purchase Incidence and Expenditure Decisions
MARKETING SCIENCE 2006 25: 51-64. [Abstract] [PDF] [References]  

Füsun F. Gönül and Frenkel Ter Hofstede

How to Compute Optimal Catalog Mailing Decisions
MARKETING SCIENCE 2006 25: 65-74. [Abstract] [PDF] [References]  

Karsten Hansen, Vishal Singh, and Pradeep Chintagunta

Understanding Store-Brand Purchase Behavior Across Categories
MARKETING SCIENCE 2006 25: 75-90. [Abstract] [PDF] [References]  

Anil Arya and Brian Mittendorf

Benefits of Channel Discord in the Sale of Durable Goods
MARKETING SCIENCE 2006 25: 91-96. [Abstract] [PDF] [References]  

Yunchuan Liu and Z. John Zhang

Research Note—The Benefits of Personalized Pricing in a Channel
MARKETING SCIENCE 2006 25: 97-105. [Abstract] [PDF] [References]  

Focus on Authors
MARKETING SCIENCE 2006 25: 106-107. [PDF]  

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