Steven M. Shugan

Editorial: Save Research—Abandon the Case Method of Teaching
MARKETING SCIENCE 2006 25: 109-115. [Abstract] [PDF] [References]  

Liang Guo

Consumption Flexibility, Product Configuration, and Market Competition
MARKETING SCIENCE 2006 25: 116-130. [Abstract] [PDF] [References]  

Sourav Ray, Haipeng (Allan) Chen, Mark E. Bergen, and Daniel Levy

Asymmetric Wholesale Pricing: Theory and Evidence
MARKETING SCIENCE 2006 25: 131-154. [Abstract] [PDF] [References]  

Dina Mayzlin

Promotional Chat on the Internet
MARKETING SCIENCE 2006 25: 155-163. [Abstract] [PDF] [References]  

Michaela Draganska and Dipak C. Jain

Consumer Preferences and Product-Line Pricing Strategies: An Empirical Analysis
MARKETING SCIENCE 2006 25: 164-174. [Abstract] [PDF] [References]  

Chuan He and Yuxin Chen

Research Note—Managing e-Marketplace: A Strategic Analysis of Nonprice Advertising
MARKETING SCIENCE 2006 25: 175-187. [Abstract] [PDF] [References]  

Nanda Kumar and Ram Rao

Research Note—Using Basket Composition Data for Intelligent Supermarket Pricing
MARKETING SCIENCE 2006 25: 188-199. [Abstract] [PDF] [References]  

Focus on Authors
MARKETING SCIENCE 2006 25: 200-201. [PDF]  

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