Steven M. Shugan

Editorial: Errors in the Variables, Unobserved Heterogeneity, and Other Ways of Hiding Statistical Error
MARKETING SCIENCE 2006 25: 203-216. [Abstract] [PDF] [References]  

Gerard J. Tellis and Philip Hans Franses

Optimal Data Interval for Estimating Advertising Response
MARKETING SCIENCE 2006 25: 217-229. [Abstract] [PDF] [References]  

Debanjan Mitra and Peter N. Golder

How Does Objective Quality Affect Perceived Quality? Short-Term Effects, Long-Term Effects, and Asymmetries
MARKETING SCIENCE 2006 25: 230-247. [Abstract] [PDF] [References]  

Bing Jing

On the Profitability of Firms in a Differentiated Industry
MARKETING SCIENCE 2006 25: 248-259. [Abstract] [PDF] [References]  

Teck-Hua Ho, Young-Hoon Park, and Yong-Pin Zhou

Incorporating Satisfaction into Customer Value Analysis: Optimal Investment in Lifetime Value
MARKETING SCIENCE 2006 25: 260-277. [Abstract] [PDF] [References]  

Jie Zhang

An Integrated Choice Model Incorporating Alternative Mechanisms for Consumers’ Reactions to In-Store Display and Feature Advertising
MARKETING SCIENCE 2006 25: 278-290. [Abstract] [PDF] [References]  

Focus on Authors
MARKETING SCIENCE 2006 25: 291-292. [PDF]  

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