Editorial: Thanks to the Many Individuals Who Make Publication ofMarketing Science Possible
MARKETING SCIENCE 2006 25: 293-300. [Abstract] [PDF] [References]  

Jonathan D. Bohlmann, José Antonio Rosa, Ruth N. Bolton, and William J. Qualls

The Effect of Group Interactions on Satisfaction Judgments: Satisfaction Escalation
MARKETING SCIENCE 2006 25: 301-321. [Abstract] [PDF] [References]  

Dan Horsky, Sanjog Misra, and Paul Nelson

Observed and Unobserved Preference Heterogeneity in Brand-Choice Models
MARKETING SCIENCE 2006 25: 322-335. [Abstract] [PDF] [References]  

Sha Yang, Vishal Narayan, and Henry Assael

Estimating the Interdependence of Television Program Viewership Between Spouses: A Bayesian Simultaneous Equation Model
MARKETING SCIENCE 2006 25: 336-349. [Abstract] [PDF] [References]  

Norris Bruce, Preyas Desai, and Richard Staelin

Enabling the Willing: Consumer Rebates for Durable Goods
MARKETING SCIENCE 2006 25: 350-366. [Abstract] [PDF] [References]  

Sharon Horsky

The Changing Architecture of Advertising Agencies
MARKETING SCIENCE 2006 25: 367-383. [Abstract] [PDF] [References]  

Nobuhiko Terui and Wirawan Dony Dahana

Research Note—Estimating Heterogeneous Price Thresholds
MARKETING SCIENCE 2006 25: 384-391. [Abstract] [PDF] [References]  

Focus on Authors
MARKETING SCIENCE 2006 25: 392-394. [Abstract] [PDF]  

Guest Area Editors and Ad Hoc Reviewers
MARKETING SCIENCE 2006 25: 395-402. [Abstract] [PDF]  

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