Steven M. Shugan

Editorial: Does Good Marketing Cause Bad Unemployment?
MARKETING SCIENCE 2007 26: 1-17. [Abstract] [PDF] [References]  

Jinhong Xie and Eitan Gerstner

Service Escape: Profiting from Customer Cancellations
MARKETING SCIENCE 2007 26: 18-30. [Abstract] [PDF] [References]  

Fabio Caldieraro and Anne T. Coughlan

Spiffed-Up Channels: The Role of Spiffs in Hierarchical Selling Organizations
MARKETING SCIENCE 2007 26: 31-51. [Abstract] [PDF] [References]  

Yuxin Chen and Jinhong Xie

Cross-Market Network Effect with Asymmetric Customer Loyalty: Implications for Competitive Advantage
MARKETING SCIENCE 2007 26: 52-66. [Abstract] [PDF] [References]  

Qiang Lu and Sridhar Moorthy

Coupons Versus Rebates
MARKETING SCIENCE 2007 26: 67-82. [Abstract] [PDF] [References]  

Koen Pauwels, Shuba Srinivasan, and Philip Hans Franses

When Do Price Thresholds Matter in Retail Categories?
MARKETING SCIENCE 2007 26: 83-100. [Abstract] [PDF] [References]  

Serguei Netessine and Terry A. Taylor

Product Line Design and Production Technology
MARKETING SCIENCE 2007 26: 101-117. [Abstract] [PDF] [References]  

Luc Wathieu and Marco Bertini

Price as a Stimulus to Think: The Case for Willful Overpricing
MARKETING SCIENCE 2007 26: 118-129. [Abstract] [PDF] [References]  

Antonio G. Chessa and Jaap M. J. Murre

A Neurocognitive Model of Advertisement Content and Brand Name Recall
MARKETING SCIENCE 2007 26: 130-141. [Abstract] [PDF] [References]  

Focus on Authors
MARKETING SCIENCE 2007 26: 142-144. [PDF]  

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