Call for Nominations, Editor-in-Chief, Marketing Science
MARKETING SCIENCE 2007 26: iv. [Abstract] [PDF]  

Steven M. Shugan

Editorial—The Anna Karenina Bias: Which Variables to Observe?
MARKETING SCIENCE 2007 26: 145-148. [Abstract] [PDF] [References]  

Lan Luo, P. K. Kannan, and Brian T. Ratchford

New Product Development Under Channel Acceptance
MARKETING SCIENCE 2007 26: 149-163. [Abstract] [PDF] [References]  

Tansev Geylani, Anthony J. Dukes, and Kannan Srinivasan

Strategic Manufacturer Response to a Dominant Retailer
MARKETING SCIENCE 2007 26: 164-178. [Abstract] [PDF] [References]  

Frank M. Bass, Norris Bruce, Sumit Majumdar, and B. P. S. Murthi

Wearout Effects of Different Advertising Themes: A Dynamic Bayesian Model of the Advertising-Sales Relationship
MARKETING SCIENCE 2007 26: 179-195. [Abstract] [PDF] [References]  

Nitin Mehta

Investigating Consumers’ Purchase Incidence and Brand Choice Decisions Across Multiple Product Categories: A Theoretical and Empirical Analysis
MARKETING SCIENCE 2007 26: 196-217. [Abstract] [PDF] [References]  

Eric T. Bradlow and Young-Hoon Park

Bayesian Estimation of Bid Sequences in Internet Auctions Using a Generalized Record-Breaking Model
MARKETING SCIENCE 2007 26: 218-229. [Abstract] [PDF] [References]  

Harald Van Heerde, Kristiaan Helsen, and Marnik G. Dekimpe

The Impact of a Product-Harm Crisis on Marketing Effectiveness
MARKETING SCIENCE 2007 26: 230-245. [Abstract] [PDF] [References]  

Thomas Kramer, Suri Spolter-Weisfeld, and Maneesh Thakkar

The Effect of Cultural Orientation on Consumer Responses to Personalization
MARKETING SCIENCE 2007 26: 246-258. [Abstract] [PDF] [References]  

Dmitri Kuksov and Amit Pazgal

Research Note—The Effects of Costs and Competition on Slotting Allowances
MARKETING SCIENCE 2007 26: 259-267. [Abstract] [PDF] [References]  

Taylor Randall, Christian Terwiesch, and Karl T. Ulrich

Research Note—User Design of Customized Products
MARKETING SCIENCE 2007 26: 268-280. [Abstract] [PDF] [References]  

Focus on Authors
MARKETING SCIENCE 2007 26: 281-284. [Abstract] [PDF]  

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