Steven M. Shugan

Editorial: Thanks to the Many Individuals Who Make Publication of Marketing Science Possible
MARKETING SCIENCE 2007 26: 285-292. [Abstract] [PDF] [References]  

Koen Pauwels and Dominique M. Hanssens

Performance Regimes and Marketing Policy Shifts
MARKETING SCIENCE 2007 26: 293-311. [Abstract] [PDF] [References]  

Noah Lim and Teck-Hua Ho

Designing Price Contracts for Boundedly Rational Customers: Does the Number of Blocks Matter?
MARKETING SCIENCE 2007 26: 312-326. [Abstract] [PDF] [References]  

Kirthi Kalyanam, Sharad Borle, and Peter Boatwright

Deconstructing Each Item’s Category Contribution
MARKETING SCIENCE 2007 26: 327-341. [Abstract] [PDF] [References]  

Olivier Toubia and Laurent Florès

Adaptive Idea Screening Using Consumers
MARKETING SCIENCE 2007 26: 342-360. [Abstract] [PDF] [References]  

Natalie Mizik and Robert Jacobson

Myopic Marketing Management: Evidence of the Phenomenon and Its Long-Term Performance Consequences in the SEO Context
MARKETING SCIENCE 2007 26: 361-379. [Abstract] [PDF] [References]  

Rajeev Kohli and Kamel Jedidi

Representation and Inference of Lexicographic Preference Models and Their Variants
MARKETING SCIENCE 2007 26: 380-399. [Abstract] [PDF] [References]  

Christophe Van den Bulte and Yogesh V. Joshi

New Product Diffusion with Influentials and Imitators
MARKETING SCIENCE 2007 26: 400-421. [Abstract] [PDF] [References]  

Peter J. Danaher

Modeling Page Views Across Multiple Websites with an Application to Internet Reach and Frequency Prediction
MARKETING SCIENCE 2007 26: 422-437. [Abstract] [PDF] [References]  

Raj Echambadi and James D. Hess

Mean-Centering Does Not Alleviate Collinearity Problems in Moderated Multiple Regression Models
MARKETING SCIENCE 2007 26: 438-445. [Abstract] [PDF] [References]  

Focus on Authors
MARKETING SCIENCE 2007 26: 446-448. [Abstract] [PDF]  

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