Steven M. Shugan

Editorial—It’s the Findings, Stupid, Not the Assumptions
MARKETING SCIENCE 2007 26: 449-459. [Abstract] [PDF] [References]  

Jonah Berger, Michaela Draganska, and Itamar Simonson

The Influence of Product Variety on Brand Perception and Choice
MARKETING SCIENCE 2007 26: 460-472. [Abstract] [PDF] [References]  

Vincent R. Nijs, Shuba Srinivasan, and Koen Pauwels

Retail-Price Drivers and Retailer Profits
MARKETING SCIENCE 2007 26: 473-487. [Abstract] [PDF] [References]  

Jiwoong Shin

How Does Free Riding on Customer Service Affect Competition?
MARKETING SCIENCE 2007 26: 488-503. [Abstract] [PDF] [References]  

Ujwal Kayande, John H. Roberts, Gary L. Lilien, and Duncan K. H. Fong

Mapping the Bounds of Incoherence: How Far Can You Go and How Does It Affect Your Brand?
MARKETING SCIENCE 2007 26: 504-513. [Abstract] [PDF] [References]  

Neeraj Arora and Ty Henderson

Embedded Premium Promotion: Why It Works and How to Make It More Effective
MARKETING SCIENCE 2007 26: 514-531. [Abstract] [PDF] [References]  

Michael Yee, Ely Dahan, John R. Hauser, and James Orlin

Greedoid-Based Noncompensatory Inference
MARKETING SCIENCE 2007 26: 532-549. [Abstract] [PDF] [References]  

Gary L. Lilien

The 2005 ISMS Practice Prize Competition—Special Section Introduction: The 2005 ISMS Practice Prize Competition
MARKETING SCIENCE 2007 26: 550-552. [Abstract] [PDF]  

Giuliano Tirenni, Abderrahim Labbi, Cesar Berrospi, André Elisseeff, Timir Bhose, Kari Pauro, and Seppo Pöyhönen

The 2005 ISMS Practice Prize Winner—Customer Equity and Lifetime Management (CELM) Finnair Case Study
MARKETING SCIENCE 2007 26: 553-565. [Abstract] [PDF] [References]  

Kusum L. Ailawadi, Bari A. Harlam, Jacques César, and David Trounce

Practice Prize Report—Quantifying and Improving Promotion Effectiveness at CVS
MARKETING SCIENCE 2007 26: 566-575. [Abstract] [PDF] [References]  

Martin Natter, Thomas Reutterer, Andreas Mild, and Alfred Taudes

Practice Prize Report—An Assortmentwide Decision-Support System for Dynamic Pricing and Promotion Planning in DIY Retailing
MARKETING SCIENCE 2007 26: 576-583. [Abstract] [PDF] [References]  

Focus on Authors
MARKETING SCIENCE 2007 26: 584-588. [Abstract] [PDF]  

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