Marketing Science
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Contents: September-October 2007, Volume 26, Issue 5   [Index by Author]       Other Issues: Go to previous issue Go to next issue  

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Table of Contents (PDF) | Front Matter (PDF)
To see an article, click its [Full Text] or [PDF] link. To review many abstracts, check the boxes to the left of the titles you want, and click the 'Get All Checked Abstract(s)' button. To see one abstract at a time, click its [Abstract] link.

Steven M. Shugan

MARKETING SCIENCE 2007 26: 589-595. [Abstract] [PDF] [References]  

Olivier Toubia, John Hauser, and Rosanna Garcia

MARKETING SCIENCE 2007 26: 596-610. [Abstract] [PDF] [References]  

Yi Xiang and Miklos Sarvary

MARKETING SCIENCE 2007 26: 611-628. [Abstract] [PDF] [References]  

Richard Engelbrecht-Wiggans, Ernan Haruvy, and Elena Katok

MARKETING SCIENCE 2007 26: 629-641. [Abstract] [PDF] [References]  

Qing Liu, Thomas Otter, and Greg M. Allenby

MARKETING SCIENCE 2007 26: 642-650. [Abstract] [PDF] [References]  

Anil Arya, Brian Mittendorf, and David E. M. Sappington

MARKETING SCIENCE 2007 26: 651-659. [Abstract] [PDF] [References]  

Raphael Thomadsen and Ki-Eun Rhee

MARKETING SCIENCE 2007 26: 660-665. [Abstract] [PDF] [References]  

Himanshu Mishra, Arul Mishra, and Dhananjay Nayakankuppam

MARKETING SCIENCE 2007 26: 666-678. [Abstract] [PDF] [References]  

Joffre Swait and Tülin Erdem

MARKETING SCIENCE 2007 26: 679-697. [Abstract] [PDF] [References]  

Anja Lambrecht, Katja Seim, and Bernd Skiera

MARKETING SCIENCE 2007 26: 698-710. [Abstract] [PDF] [References]  

Sharad Borle, Utpal M. Dholakia, Siddharth S. Singh, and Robert A. Westbrook

MARKETING SCIENCE 2007 26: 711-726. [Abstract] [PDF] [References]  

Focus on Authors
MARKETING SCIENCE 2007 26: 727-730. [PDF]  


To see an article, click its [Full Text] or [PDF] link. To review many abstracts, check the boxes to the left of the titles you want, and click the 'Get All Checked Abstract(s)' button. To see one abstract at a time, click its [Abstract] link.


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