Marketing Science -- Table of Contents (January-February 2008 , 27 [1])

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Contents: January-February 2008, Volume 27, Issue 1 [Index by Author] Other Issues:

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Arvind Rangaswamy, James J. Cochran, Tülin Erdem, John R. Hauser, and Robert J. Meyer: Editorial—Editor-in-Chief Search Committee Report: The Digital Future Is Now
MARKETING SCIENCE 2008 27: 1-3. [Abstract] [PDF]

Eric T. Bradlow: Editorial—Enticing and Publishing the Home Run Paper
MARKETING SCIENCE 2008 27: 4-6. [PDF] [References]

Steven M. Shugan and Eric T. Bradlow: Editorial—Database Submissions
MARKETING SCIENCE 2008 27: 7-8. [Abstract] [PDF] [References]

Steven M. Shugan: Editorial—Introduction to the Special Classics Issue
MARKETING SCIENCE 2008 27: 9-11. [Abstract] [PDF] [References]

Richard H. Thaler: Commentary—Mental Accounting and Consumer Choice: Anatomy of a Failure
MARKETING SCIENCE 2008 27: 12-14. [Abstract] [PDF] [References]

Richard H. Thaler: Mental Accounting and Consumer Choice
MARKETING SCIENCE 2008 27: 15-25. [Abstract] [PDF] [References]

Peter M. Guadagni and John D. C. Little: Commentary—A Logit Model of Brand Choice Calibrated on Scanner Data: A 25th Anniversary Perspective
MARKETING SCIENCE 2008 27: 26-28. [Abstract] [PDF] [References]

Peter M. Guadagni and John D. C. Little: A Logit Model of Brand Choice Calibrated on Scanner Data
MARKETING SCIENCE 2008 27: 29-48. [Abstract] [PDF] [References]

Abel P. Jeuland and Steven M. Shugan: Commentary—Managing Channel Profits
MARKETING SCIENCE 2008 27: 49-51. [Abstract] [PDF] [References]

Abel P. Jeuland and Steven M. Shugan: Managing Channel Profits
MARKETING SCIENCE 2008 27: 52-69. [Abstract] [PDF] [References]

Erin Anderson: The Salesperson as Outside Agent or Employee: A Transaction Cost Analysis
MARKETING SCIENCE 2008 27: 70-84. [Abstract] [PDF] [References]

John R. Hauser and Steven M. Shugan: Commentary—Defensive Marketing Strategies
MARKETING SCIENCE 2008 27: 85-87. [Abstract] [PDF] [References]

John R. Hauser and Steven M. Shugan: Defensive Marketing Strategies
MARKETING SCIENCE 2008 27: 88-110. [Abstract] [PDF] [References]

Richard Staelin: Commentary—An Industry Equilibrium Analysis of Downstream Vertical Integration: Twenty-Five Years Later
MARKETING SCIENCE 2008 27: 111-114. [Abstract] [PDF] [References]

Timothy W. McGuire and Richard Staelin: An Industry Equilibrium Analysis of Downstream Vertical Integration
MARKETING SCIENCE 2008 27: 115-130. [Abstract] [PDF] [References]

Barry Alan Pasternack: Commentary—Optimal Pricing and Return Policies for Perishable Commodities
MARKETING SCIENCE 2008 27: 131-132. [Abstract] [PDF] [References]

Barry Alan Pasternack: Optimal Pricing and Return Policies for Perishable Commodities
MARKETING SCIENCE 2008 27: 133-140. [Abstract] [PDF] [References]

: Focus on Authors
MARKETING SCIENCE 2008 27: 141-145. [Abstract] [PDF]