James G. Maxham, III, Richard G. Netemeyer, and Donald R. Lichtenstein

The Retail Value Chain: Linking Employee Perceptions to Employee Performance, Customer Evaluations, and Store Performance
MARKETING SCIENCE 2008 27: 147-167. [Abstract] [PDF] [References]  

Ajay Kalra and Shibo Li

Signaling Quality Through Specialization
MARKETING SCIENCE 2008 27: 168-184. [Abstract] [PDF] [References]  

Oded Netzer, James M. Lattin, and V. Srinivasan

A Hidden Markov Model of Customer Relationship Dynamics
MARKETING SCIENCE 2008 27: 185-204. [Abstract] [PDF] [References]  

Joachim Vosgerau, Erin Anderson, and William T. Ross, Jr.

Can Inaccurate Perceptions in Business-to-Business (B2B) Relationships Be Beneficial?
MARKETING SCIENCE 2008 27: 205-224. [Abstract] [PDF] [References]  

Rakesh Niraj, V. Padmanabhan, and P. B. Seetharaman

Research Note—A Cross-Category Model of Households' Incidence and Quantity Decisions
MARKETING SCIENCE 2008 27: 225-235. [Abstract] [PDF] [References]  

Marco Bertini and Luc Wathieu

Research Note—Attention Arousal Through Price Partitioning
MARKETING SCIENCE 2008 27: 236-246. [Abstract] [PDF] [References]  

Sudheer Gupta

Research Note—Channel Structure with Knowledge Spillovers
MARKETING SCIENCE 2008 27: 247-261. [Abstract] [PDF] [References]  

Aradhna Krishna and M. Utku Ünver

Research Note—Improving the Efficiency of Course Bidding at Business Schools: Field and Laboratory Studies
MARKETING SCIENCE 2008 27: 262-282. [Abstract] [PDF] [References]  

Junhong Chu, Pradeep Chintagunta, and Javier Cebollada

Research Note—A Comparison of Within-Household Price Sensitivity Across Online and Offline Channels
MARKETING SCIENCE 2008 27: 283-299. [Abstract] [PDF] [References]  

Thomas J. Steenburgh

The Invariant Proportion of Substitution Property (IPS) of Discrete-Choice Models
MARKETING SCIENCE 2008 27: 300-307. [Abstract] [PDF] [References]  

Focus on Authors
MARKETING SCIENCE 2008 27: 308-311. [Abstract] [PDF]  

2006–2007 Guest Area Editors and Ad Hoc Reviewers
MARKETING SCIENCE 2008 27: 312-321. [Abstract] [PDF]  

To see an article, click its [Full Text] or [PDF] link. To review many abstracts, check the boxes to the left of the titles you want, and click the 'Get All Checked Abstract(s)' button. To see one abstract at a time, click its [Abstract] link.