Eric T. Bradlow

Editorial—Maximizing Impact via Database Submissions
MARKETING SCIENCE 2008 27: 541. [Abstract] [PDF] [References]  

John H. Roberts and Gary L. Lilien

2006 ISMS Practice Prize Competition—Special Section Introduction
MARKETING SCIENCE 2008 27: 542-544. [Abstract] [PDF]  

Jorge Silva-Risso and Irina Ionova

Practice Prize Winner—A Nested Logit Model of Product and Transaction-Type Choice for Planning Automakers' Pricing and Promotions
MARKETING SCIENCE 2008 27: 545-566, published online before print April 25, 2008, DOI: 10.1287/mksc.1080.0374. [Abstract] [PDF] [References]  

Venkatesh Shankar, Pablo Azar, and Matthew Fuller

Practice Prize Paper—BRAN*EQT: A Multicategory Brand Equity Model and Its Application at Allstate
MARKETING SCIENCE 2008 27: 567-584, published online before print July 3, 2008, DOI: 10.1287/mksc.1070.0320. [Abstract] [PDF] [References]  

V. Kumar, Rajkumar Venkatesan, Tim Bohling, and Denise Beckmann

Practice Prize Report—The Power of CLV: Managing Customer Lifetime Value at IBM
MARKETING SCIENCE 2008 27: 585-599, published online before print May 7, 2008, DOI: 10.1287/mksc.1070.0319. [Abstract] [PDF] [References]  

Martin Natter, Andreas Mild, Udo Wagner, and Alfred Taudes

Practice Prize Report—Planning New Tariffs at tele.ring: The Application and Impact of an Integrated Segmentation, Targeting, and Positioning Tool
MARKETING SCIENCE 2008 27: 600-609, published online before print May 15, 2008, DOI: 10.1287/mksc.1070.0307. [Abstract] [PDF] [References]  

Sanjay Jain

Digital Piracy: A Competitive Analysis
MARKETING SCIENCE 2008 27: 610-626, published online before print May 7, 2008, DOI: 10.1287/mksc.1070.0313. [Abstract] [PDF] [References]  

Sumit Raut, Sanjeev Swami, Eunkyu Lee, and Charles B. Weinberg

How Complex Do Movie Channel Contracts Need to Be?
MARKETING SCIENCE 2008 27: 627-641, published online before print March 31, 2008, DOI: 10.1287/mksc.1070.0315. [Abstract] [PDF] [References]  

Esther Gal-Or, Tansev Geylani, and Anthony J. Dukes

Information Sharing in a Channel with Partially Informed Retailers
MARKETING SCIENCE 2008 27: 642-658, published online before print March 31, 2008, DOI: 10.1287/mksc.1070.0316. [Abstract] [PDF] [References]  

Norris I. Bruce

Pooling and Dynamic Forgetting Effects in Multitheme Advertising: Tracking the Advertising Sales Relationship with Particle Filters
MARKETING SCIENCE 2008 27: 659-673, published online before print May 15, 2008, DOI: 10.1287/mksc.1070.0317. [Abstract] [PDF] [References]  

Scott Fay and Jinhong Xie

Probabilistic Goods: A Creative Way of Selling Products and Services
MARKETING SCIENCE 2008 27: 674-690, published online before print March 31, 2008, DOI: 10.1287/mksc.1070.0318. [Abstract] [PDF] [References]  

Joo Heon Park and Douglas L. MacLachlan

Estimating Willingness to Pay with Exaggeration Bias-Corrected Contingent Valuation Method
MARKETING SCIENCE 2008 27: 691-698, published online before print March 31, 2008, DOI: 10.1287/mksc.1070.0321. [Abstract] [PDF] [References]  

William Boulding and Markus Christen

Disentangling Pioneering Cost Advantages and Disadvantages
MARKETING SCIENCE 2008 27: 699-716, published online before print April 25, 2008, DOI: 10.1287/mksc.1070.0324. [Abstract] [PDF] [References]  

Dmitri G. Markovitch and Peter N. Golder

Findings—Using Stock Prices to Predict Market Events: Evidence on Sales Takeoff and Long-Term Firm Survival
MARKETING SCIENCE 2008 27: 717-729, published online before print May 23, 2008, DOI: 10.1287/mksc.1070.0325. [Abstract] [PDF] [References]  

Tansev Geylani, J. Jeffrey Inman, and Frenkel Ter Hofstede

Image Reinforcement or Impairment: The Effects of Co-Branding on Attribute Uncertainty
MARKETING SCIENCE 2008 27: 730-744, published online before print May 15, 2008, DOI: 10.1287/mksc.1070.0326. [Abstract] [PDF] [References]  

Bart J. Bronnenberg, Michael W. Kruger, and Carl F. Mela

Database Paper—The IRI Marketing Data Set
MARKETING SCIENCE 2008 27: 745-748. [Abstract] [PDF] [References]  

Focus on Authors
MARKETING SCIENCE 2008 27: 749-754. [Abstract] [PDF]  

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