Marketing Science -- Table of Contents (September-October 2008 , 27 [5])

TABLE OF CONTENTS

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Contents: September-October 2008, Volume 27, Issue 5 [Index by Author] Other Issues:

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Table of Contents (PDF) | Front Matter (PDF)

To see an article, click its [Full Text] or [PDF] link. To review many abstracts, check the boxes to the left of the titles you want, and click the 'Get All Checked Abstract(s)' button. To see one abstract at a time, click its [Abstract] link.

Birger Wernerfelt: Class Pricing
MARKETING SCIENCE 2008 27: 755-763. [Abstract] [PDF] [References]

Zsolt Katona and Miklos Sarvary: Network Formation and the Structure of the Commercial World Wide Web
MARKETING SCIENCE 2008 27: 764-778. [Abstract] [PDF] [References]

Tony Haitao Cui, Jagmohan S. Raju, and Z. John Zhang: A Price Discrimination Model of Trade Promotions
MARKETING SCIENCE 2008 27: 779-795, published online before print July 31, 2008, DOI: 10.1287/mksc.1070.0314. [Abstract] [PDF] [References]

Marshall Freimer and Dan Horsky: Try It, You Will Like It—Does Consumer Learning Lead to Competitive Price Promotions?
MARKETING SCIENCE 2008 27: 796-810. [Abstract] [PDF] [References]

Paul B. Ellickson and Sanjog Misra: Supermarket Pricing Strategies
MARKETING SCIENCE 2008 27: 811-828. [Abstract] [PDF] [References]

David A. Schweidel, Peter S. Fader, and Eric T. Bradlow: A Bivariate Timing Model of Customer Acquisition and Retention
MARKETING SCIENCE 2008 27: 829-843, published online before print April 7, 2008, DOI: 10.1287/mksc.1070.0328. [Abstract] [PDF] [References]

Deepa Chandrasekaran and Gerard J. Tellis: Global Takeoff of New Products: Culture, Wealth, or Vanishing Differences?
MARKETING SCIENCE 2008 27: 844-860, published online before print May 23, 2008, DOI: 10.1287/mksc.1070.0329. [Abstract] [PDF] [References]

Song Yao and Carl F. Mela: Online Auction Demand
MARKETING SCIENCE 2008 27: 861-885, published online before print June 19, 2008, DOI: 10.1287/mksc.1070.0351. [Abstract] [PDF] [References]

Rajdeep Grewal, Murali Chandrashekaran, and F. Robert Dwyer: Navigating Local Environments with Global Strategies: A Contingency Model of Multinational Subsidiary Performance
MARKETING SCIENCE 2008 27: 886-902, published online before print May 7, 2008, DOI: 10.1287/mksc.1070.0353. [Abstract] [PDF] [References]

Wilfred Amaldoss, James R. Bettman, and John W. Payne: Findings—Biased but Efficient: An Investigation of Coordination Facilitated by Asymmetric Dominance
MARKETING SCIENCE 2008 27: 903-921, published online before print April 7, 2008, DOI: 10.1287/mksc.1070.0352. [Abstract] [PDF] [References]

Ralf van der Lans, Rik Pieters, and Michel Wedel: Research Note—Competitive Brand Salience
MARKETING SCIENCE 2008 27: 922-931, published online before print May 23, 2008, DOI: 10.1287/mksc.1070.0327. [Abstract] [PDF] [References]

Wilfred Amaldoss and Sanjay Jain: Research Note—Trading Up: A Strategic Analysis of Reference Group Effects
MARKETING SCIENCE 2008 27: 932-942. [Abstract] [PDF] [References]

: Focus on Authors
MARKETING SCIENCE 2008 27: 943-947. [Abstract] [PDF]