Sandy D. Jap and Prasad A. Naik

BidAnalyzer: A Method for Estimation and Selection of Dynamic Bidding Models
MARKETING SCIENCE 2008 27: 949-960, published online before print May 23, 2008, DOI: 10.1287/mksc.1080.0363. [Abstract] [PDF] [References]  

Puneet Manchanda, Ying Xie, and Nara Youn

The Role of Targeted Communication and Contagion in Product Adoption
MARKETING SCIENCE 2008 27: 961-976, published online before print June 19, 2008, DOI: 10.1287/mksc.1070.0354. [Abstract] [PDF] [References]  

Amit Pazgal and David Soberman

Behavior-Based Discrimination: Is It a Winning Play, and If So, When?
MARKETING SCIENCE 2008 27: 977-994, published online before print May 7, 2008, DOI: 10.1287/mksc.1070.0355. [Abstract] [PDF] [References]  

Timothy J. Gilbride, Peter J. Lenk, and Jeff D. Brazell

Market Share Constraints and the Loss Function in Choice-Based Conjoint Analysis
MARKETING SCIENCE 2008 27: 995-1011, published online before print July 31, 2008, DOI: 10.1287/mksc.1080.0369. [Abstract] [PDF] [References]  

Hung-Ken Chien and C. Y. Cyrus Chu

Sale or Lease? Durable-Goods Monopoly with Network Effects
MARKETING SCIENCE 2008 27: 1012-1019, published online before print June 19, 2008, DOI: 10.1287/mksc.1070.0356. [Abstract] [PDF] [References]  

Vishal Singh and Ting Zhu

Pricing and Market Concentration in Oligopoly Markets
MARKETING SCIENCE 2008 27: 1020-1035. [Abstract] [PDF] [References]  

M. Berk Ataman, Carl F. Mela, and Harald J. van Heerde

Building Brands
MARKETING SCIENCE 2008 27: 1036-1054, published online before print May 15, 2008, DOI: 10.1287/mksc.1080.0358. [Abstract] [PDF] [References]  

On Amir, Dan Ariely, and Ziv Carmon

The Dissociation Between Monetary Assessment and Predicted Utility
MARKETING SCIENCE 2008 27: 1055-1064, published online before print July 31, 2008, DOI: 10.1287/mksc.1080.0364. [Abstract] [PDF] [References]  

Erjen van Nierop, Dennis Fok, and Philip Hans Franses

Interaction Between Shelf Layout and Marketing Effectiveness and Its Impact on Optimizing Shelf Arrangements
MARKETING SCIENCE 2008 27: 1065-1082, published online before print June 23, 2008, DOI: 10.1287/mksc.1080.0365. [Abstract] [PDF] [References]  

Robert J. Meyer, Shenghui Zhao, and Jin K. Han

Biases in Valuation vs. Usage of Innovative Product Features
MARKETING SCIENCE 2008 27: 1083-1096, published online before print May 15, 2008, DOI: 10.1287/mksc.1080.0367. [Abstract] [PDF] [References]  

Sam K. Hui, Jehoshua Eliashberg, and Edward I. George

Modeling DVD Preorder and Sales: An Optimal Stopping Approach
MARKETING SCIENCE 2008 27: 1097-1110, published online before print July 31, 2008, DOI: 10.1287/mksc.1080.0370. [Abstract] [PDF] [References]  

Tülin Erdem, Michael P. Keane, and Baohong Sun

A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality
MARKETING SCIENCE 2008 27: 1111-1125, published online before print May 23, 2008, DOI: 10.1287/mksc.1080.0362. [Abstract] [PDF] [References]  

Hernán A. Bruno and Naufel J. Vilcassim

Research Note—Structural Demand Estimation with Varying Product Availability
MARKETING SCIENCE 2008 27: 1126-1131, published online before print June 19, 2008, DOI: 10.1287/mksc.1080.0366. [Abstract] [PDF] [References]  

Focus on Authors
MARKETING SCIENCE 2008 27: 1132-1136. [Abstract] [PDF]  

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