Erratum
MARKETING SCIENCE 2009 28: ii. [Abstract] [PDF]  

Yuxin Chen, Yogesh V. Joshi, Jagmohan S. Raju, and Z. John Zhang

A Theory of Combative Advertising
MARKETING SCIENCE 2009 28: 1-19, published online before print July 3, 2008, DOI: 10.1287/mksc.1080.0385. [Abstract] [PDF] [References]  

David Godes, Elie Ofek, and Miklos Sarvary

Content vs. Advertising: The Impact of Competition on Media Firm Strategy
MARKETING SCIENCE 2009 28: 20-35, published online before print November 21, 2008, DOI: 10.1287/mksc.1080.0390. [Abstract] [PDF] [References]  

Ashish Sood, Gareth M. James, and Gerard J. Tellis

Functional Regression: A New Model for Predicting Market Penetration of New Products
MARKETING SCIENCE 2009 28: 36-51, published online before print July 31, 2008, DOI: 10.1287/mksc.1080.0382. [Abstract] [PDF] [References]  

Tuck Siong Chung, Roland T. Rust, and Michel Wedel

My Mobile Music: An Adaptive Personalization System for Digital Audio Players
MARKETING SCIENCE 2009 28: 52-68, published online before print May 15, 2008, DOI: 10.1287/mksc.1080.0371. [Abstract] [PDF] [References]  

Avi Goldfarb, Qiang Lu, and Sridhar Moorthy

Measuring Brand Value in an Equilibrium Framework
MARKETING SCIENCE 2009 28: 69-86, published online before print November 3, 2008, DOI: 10.1287/mksc.1080.0376. [Abstract] [PDF] [References]  

Maarten C. W. Janssen and Marielle C. Non

Going Where the Ad Leads You: On High Advertised Prices and Searching Where to Buy
MARKETING SCIENCE 2009 28: 87-98, published online before print July 31, 2008, DOI: 10.1287/mksc.1080.0377. [Abstract] [PDF] [References]  

Junhong Chu and Pradeep K. Chintagunta

Quantifying the Economic Value of Warranties in the U.S. Server Market
MARKETING SCIENCE 2009 28: 99-121, published online before print December 4, 2008, DOI: 10.1287/mksc.1080.0380. [Abstract] [PDF] [References]  

Jie Yu, Peter Goos, and Martina Vandebroek

Efficient Conjoint Choice Designs in the Presence of Respondent Heterogeneity
MARKETING SCIENCE 2009 28: 122-135, published online before print November 5, 2008, DOI: 10.1287/mksc.1080.0386. [Abstract] [PDF] [References]  

Ikuo Ishibashi and Noriaki Matsushima

The Existence of Low-End Firms May Help High-End Firms
MARKETING SCIENCE 2009 28: 136-147, published online before print June 23, 2008, DOI: 10.1287/mksc.1080.0388. [Abstract] [PDF] [References]  

Xueming Luo

Quantifying the Long-Term Impact of Negative Word of Mouth on Cash Flows and Stock Prices
MARKETING SCIENCE 2009 28: 148-165, published online before print September 9, 2008, DOI: 10.1287/mksc.1080.0389. [Abstract] [PDF] [References]  

Peter N. Golder, Rachel Shacham, and Debanjan Mitra

Findings—Innovations' Origins: When, By Whom, and How Are Radical Innovations Developed?
MARKETING SCIENCE 2009 28: 166-179, published online before print July 31, 2008, DOI: 10.1287/mksc.1080.0384. [Abstract] [PDF] [References]  

Ramanathan Subramaniam and Esther Gal-Or

Research Note—Quantity Discounts in Differentiated Consumer Product Markets
MARKETING SCIENCE 2009 28: 180-192, published online before print July 3, 2008, DOI: 10.1287/mksc.1080.0381. [Abstract] [PDF] [References]  

Focus on Authors
MARKETING SCIENCE 2009 28: 193-197. [Abstract] [PDF]  

2008 Ad Hoc Reviewers
MARKETING SCIENCE 2009 28: 198-200. [Abstract] [PDF]  

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