Eric T. Bradlow

Editorial—Marketing Science and the Financial Crisis
MARKETING SCIENCE 2009 28: 201. [Abstract] [PDF]  

John R. Hauser, Glen L. Urban, Guilherme Liberali, and Michael Braun

Website Morphing
MARKETING SCIENCE 2009 28: 202-223, published online before print February 24, 2009, DOI: 10.1287/mksc.1080.0459. [Abstract] [PDF] [References]  

Hal Varian

Commentary—Discussion of "Website Morphing"
MARKETING SCIENCE 2009 28: 224, published online before print February 24, 2009, DOI: 10.1287/mksc.1080.0471. [Abstract] [PDF] [References]  

John Gittins

Commentary—Discussion on "Website Morphing" by Hauser, Urban, Liberali, and Braun
MARKETING SCIENCE 2009 28: 225, published online before print February 24, 2009, DOI: 10.1287/mksc.1080.0475. [Abstract] [PDF] [References]  

Andrew Gelman

Commentary—Discussion of the Article "Website Morphing"
MARKETING SCIENCE 2009 28: 226, published online before print February 24, 2009, DOI: 10.1287/mksc.1080.0476. [Abstract] [PDF] [References]  

John R. Hauser, Glen L. Urban, Guilherme Liberali, and Michael Braun

Rejoinder—Response to Comments on "Website Morphing"
MARKETING SCIENCE 2009 28: 227-228, published online before print February 24, 2009, DOI: 10.1287/mksc.1080.0485. [Abstract] [PDF] [References]  

Scott M. Gilpatric

Slippage in Rebate Programs and Present-Biased Preferences
MARKETING SCIENCE 2009 28: 229-238, published online before print October 7, 2008, DOI: 10.1287/mksc.1080.0391. [Abstract] [PDF] [References]  

Amit M. Joshi and Dominique M. Hanssens

Movie Advertising and the Stock Market Valuation of Studios: A Case of "Great Expectations?"
MARKETING SCIENCE 2009 28: 239-250, published online before print October 9, 2008, DOI: 10.1287/mksc.1080.0392. [Abstract] [PDF] [References]  

André Bonfrer and Xavier Drèze

Real-Time Evaluation of E-mail Campaign Performance
MARKETING SCIENCE 2009 28: 251-263, published online before print October 7, 2008, DOI: 10.1287/mksc.1080.0393. [Abstract] [PDF] [References]  

Ramanathan Subramaniam and R. Venkatesh

Optimal Bundling Strategies in Multiobject Auctions of Complements or Substitutes
MARKETING SCIENCE 2009 28: 264-273, published online before print November 3, 2008, DOI: 10.1287/mksc.1080.0394. [Abstract] [PDF] [References]  

Jacob Goldenberg, Oded Lowengart, and Daniel Shapira

Zooming In: Self-Emergence of Movements in New Product Growth
MARKETING SCIENCE 2009 28: 274-292, published online before print November 5, 2008, DOI: 10.1287/mksc.1080.0395. [Abstract] [PDF] [References]  

Kenneth C. Wilbur and Yi Zhu

Click Fraud
MARKETING SCIENCE 2009 28: 293-308, published online before print October 24, 2008, DOI: 10.1287/mksc.1080.0397. [Abstract] [PDF] [References]  

Anthony J. Dukes, Tansev Geylani, and Kannan Srinivasan

Strategic Assortment Reduction by a Dominant Retailer
MARKETING SCIENCE 2009 28: 309-319, published online before print November 21, 2008, DOI: 10.1287/mksc.1080.0399. [Abstract] [PDF] [References]  

Sam K. Hui, Peter S. Fader, and Eric T. Bradlow

Path Data in Marketing: An Integrative Framework and Prospectus for Model Building
MARKETING SCIENCE 2009 28: 320-335, published online before print October 9, 2008, DOI: 10.1287/mksc.1080.0400. [Abstract] [PDF] [References]  

Subramanian Balachander and Axel Stock

Limited Edition Products: When and When Not to Offer Them
MARKETING SCIENCE 2009 28: 336-355, published online before print November 21, 2008, DOI: 10.1287/mksc.1080.0401. [Abstract] [PDF] [References]  

Paulo Albuquerque and Bart J. Bronnenberg

Estimating Demand Heterogeneity Using Aggregated Data: An Application to the Frozen Pizza Category
MARKETING SCIENCE 2009 28: 356-372, published online before print October 24, 2008, DOI: 10.1287/mksc.1080.0403. [Abstract] [PDF] [References]  

Dominique Olié Lauga and Elie Ofek

Market Research and Innovation Strategy in a Duopoly
MARKETING SCIENCE 2009 28: 373-396, published online before print December 19, 2008, DOI: 10.1287/mksc.1080.0409. [Abstract] [PDF] [References]  

Focus on Authors
MARKETING SCIENCE 2009 28: 397-401. [Abstract] [PDF]  

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