Eric T. Bradlow and Anne T. Coughlan

Editorial—Analytical Transparency
MARKETING SCIENCE 2009 28: 403-404. [Abstract] [PDF] [References]  

Eric T. Anderson, Karsten Hansen, and Duncan Simester

The Option Value of Returns: Theory and Empirical Evidence
MARKETING SCIENCE 2009 28: 405-423, published online before print January 7, 2009, DOI: 10.1287/mksc.1080.0430. [Abstract] [PDF] [References]  

Sridhar Narayanan and Puneet Manchanda

Heterogeneous Learning and the Targeting of Marketing Communication for New Products
MARKETING SCIENCE 2009 28: 424-441, published online before print January 12, 2009, DOI: 10.1287/mksc.1080.0410. [Abstract] [PDF] [References]  

Ashish Sood and Gerard J. Tellis

Do Innovations Really Pay Off? Total Stock Market Returns to Innovation
MARKETING SCIENCE 2009 28: 442-456, published online before print January 12, 2009, DOI: 10.1287/mksc.1080.0407. [Abstract] [PDF] [References]  

Liang Guo

The Benefits of Downstream Information Acquisition
MARKETING SCIENCE 2009 28: 457-471, published online before print November 3, 2008, DOI: 10.1287/mksc.1080.0408. [Abstract] [PDF] [References]  

Wilfred Amaldoss and Chuan He

Direct-to-Consumer Advertising of Prescription Drugs: A Strategic Analysis
MARKETING SCIENCE 2009 28: 472-487, published online before print February 12, 2009, DOI: 10.1287/mksc.1080.0411. [Abstract] [PDF] [References]  

Liang Guo and Ying Zhao

Voluntary Quality Disclosure and Market Interaction
MARKETING SCIENCE 2009 28: 488-501, published online before print November 5, 2008, DOI: 10.1287/mksc.1080.0418. [Abstract] [PDF] [References]  

Dinesh Kumar Gauri, Janos Gabor Pauler, and Minakshi Trivedi

Benchmarking Performance in Retail Chains: An Integrated Approach
MARKETING SCIENCE 2009 28: 502-515, published online before print October 7, 2008, DOI: 10.1287/mksc.1080.0421. [Abstract] [PDF] [References]  

P. B. Seetharaman and Hai Che

Price Competition in Markets with Consumer Variety Seeking
MARKETING SCIENCE 2009 28: 516-525, published online before print December 19, 2008, DOI: 10.1287/mksc.1080.0434. [Abstract] [PDF] [References]  

S. Hun Seog and Yong J. Hyun

Financing as a Marketing Strategy
MARKETING SCIENCE 2009 28: 526-540, published online before print January 7, 2009, DOI: 10.1287/mksc.1080.0423. [Abstract] [PDF] [References]  

Makoto Abe

"Counting Your Customers" One by One: A Hierarchical Bayes Extension to the Pareto/NBD Model
MARKETING SCIENCE 2009 28: 541-553, published online before print March 18, 2009, DOI: 10.1287/mksc.1090.0502. [Abstract] [PDF] [References]  

Eric T. Bradlow

Statement from the Editor Regarding "‘Counting Your Customers’ One by One: A Hierarchical Bayes Extension to the Pareto/NBD Model"
MARKETING SCIENCE 2009 28: 554, published online before print June 23, 2008, DOI: 10.1287/mksc.1080.0383. [Abstract] [PDF]  

Andrés Musalem and Yogesh V. Joshi

Research Note—How Much Should You Invest in Each Customer Relationship? A Competitive Strategic Approach
MARKETING SCIENCE 2009 28: 555-565, published online before print October 7, 2008, DOI: 10.1287/mksc.1080.0424. [Abstract] [PDF] [References]  

Sam K. Hui, Peter S. Fader, and Eric T. Bradlow

Research Note—The Traveling Salesman Goes Shopping: The Systematic Deviations of Grocery Paths from TSP Optimality
MARKETING SCIENCE 2009 28: 566-572, published online before print October 9, 2008, DOI: 10.1287/mksc.1080.0402. [Abstract] [PDF] [References]  

Øyvind Horverak

Research Note—Wine Journalism—Marketing or Consumers' Guide?
MARKETING SCIENCE 2009 28: 573-579, published online before print March 18, 2009, DOI: 10.1287/mksc.1090.0489. [Abstract] [PDF] [References]  

Anne T. Coughlan and Greg Shaffer

Research Note—Price-Matching Guarantees, Retail Competition, and Product-Line Assortment
MARKETING SCIENCE 2009 28: 580-588, published online before print November 21, 2008, DOI: 10.1287/mksc.1080.0404. [Abstract] [PDF] [References]  

Boris Maciejovsky, David V. Budescu, and Dan Ariely

Research Note—The Researcher as a Consumer of Scientific Publications: How Do Name-Ordering Conventions Affect Inferences About Contribution Credits?
MARKETING SCIENCE 2009 28: 589-598, published online before print November 5, 2008, DOI: 10.1287/mksc.1080.0406. [Abstract] [PDF] [References]  

Rachel R. Chen, Eitan Gerstner, and Yinghui (Catherine) Yang

Research Note—Should Captive Sardines Be Compensated? Serving Customers in a Confined Zone
MARKETING SCIENCE 2009 28: 599-608, published online before print October 24, 2008, DOI: 10.1287/mksc.1080.0428. [Abstract] [PDF] [References]  

Focus on Authors
MARKETING SCIENCE 2009 28: 609-613. [Abstract] [PDF]  

Call for Submissions—The 2009 ISMS-MSI Practice Prize Competition
MARKETING SCIENCE 2009 28: 614. [Abstract] [PDF]  

Peter S. Fader and Russell S. Winer

Call for Papers—Special Issue of Marketing Science on User-Generated Content (UGC): Deadline: January 15, 2010
MARKETING SCIENCE 2009 28: 615. [Abstract] [PDF]  

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