John H. Roberts and Gary L. Lilien

2007 ISMS Practice Prize Competition—Special Section Introduction
MARKETING SCIENCE 2009 28: 617-619. [Abstract] [PDF]  

P. K. Kannan, Barbara Kline Pope, and Sanjay Jain

Practice Prize Winner—Pricing Digital Content Product Lines: A Model and Application for the National Academies Press
MARKETING SCIENCE 2009 28: 620-636, published online before print May 19, 2009, DOI: 10.1287/mksc.1080.0481. [Abstract] [PDF] [References]  

Jie Du, Lili Xie, and Stephan Schroeder

Practice Prize Paper—PIN Optimal Distribution of Auction Vehicles System: Applying Price Forecasting, Elasticity Estimation, and Genetic Algorithms to Used-Vehicle Distribution
MARKETING SCIENCE 2009 28: 637-644, published online before print April 8, 2009, DOI: 10.1287/mksc.1080.0470. [Abstract] [PDF] [References]  

V. Kumar, Jia Fan, Rohit Gulati, and P. Venkat

Practice Prize Paper—Marketing-Mix Recommendations to Manage Value Growth at P&G Asia-Pacific
MARKETING SCIENCE 2009 28: 645-655, published online before print May 19, 2009, DOI: 10.1287/mksc.1080.0477. [Abstract] [PDF] [References]  

Karsten Hansen and Vishal Singh

Market Structure Across Retail Formats
MARKETING SCIENCE 2009 28: 656-673, published online before print January 7, 2009, DOI: 10.1287/mksc.1080.0432. [Abstract] [PDF] [References]  

Martijn G. de Jong, Jan-Benedict E. M. Steenkamp, and Bernard P. Veldkamp

A Model for the Construction of Country-Specific Yet Internationally Comparable Short-Form Marketing Scales
MARKETING SCIENCE 2009 28: 674-689, published online before print February 12, 2009, DOI: 10.1287/mksc.1080.0439. [Abstract] [PDF] [References]  

Stefan Stremersch and Aurélie Lemmens

Sales Growth of New Pharmaceuticals Across the Globe: The Role of Regulatory Regimes
MARKETING SCIENCE 2009 28: 690-708, published online before print January 7, 2009, DOI: 10.1287/mksc.1080.0440. [Abstract] [PDF] [References]  

Edward J. Fox, Steven Postrel, and John H. Semple

Optimal Category Pricing with Endogenous Store Traffic
MARKETING SCIENCE 2009 28: 709-720, published online before print November 5, 2008, DOI: 10.1287/mksc.1080.0442. [Abstract] [PDF] [References]  

David Godes and Dina Mayzlin

Firm-Created Word-of-Mouth Communication: Evidence from a Field Test
MARKETING SCIENCE 2009 28: 721-739, published online before print January 7, 2009, DOI: 10.1287/mksc.1080.0444. [Abstract] [PDF] [References]  

Tao Chen, Baohong Sun, and Vishal Singh

An Empirical Investigation of the Dynamic Effect of Marlboro's Permanent Pricing Shift
MARKETING SCIENCE 2009 28: 740-758, published online before print November 21, 2008, DOI: 10.1287/mksc.1080.0446. [Abstract] [PDF] [References]  

Raj Sethuraman

Assessing the External Validity of Analytical Results from National Brand and Store Brand Competition Models
MARKETING SCIENCE 2009 28: 759-781, published online before print February 12, 2009, DOI: 10.1287/mksc.1080.0455. [Abstract] [PDF] [References]  

Kusum L. Ailawadi and Bari A. Harlam

Findings—Retailer Promotion Pass-Through: A Measure, Its Magnitude, and Its Determinants
MARKETING SCIENCE 2009 28: 782-791, published online before print January 7, 2009, DOI: 10.1287/mksc.1080.0447. [Abstract] [PDF] [References]  

Amiya Basu and Padmal Vitharana

Research Note—Impact of Customer Knowledge Heterogeneity on Bundling Strategy
MARKETING SCIENCE 2009 28: 792-801, published online before print January 12, 2009, DOI: 10.1287/mksc.1080.0445. [Abstract] [PDF] [References]  

Focus on Authors
MARKETING SCIENCE 2009 28: 802-806. [Abstract] [PDF]  

Peter S. Fader and Russell S. Winer

Call for Papers—Special Issue of Marketing Science on User-Generated Content (UGC): Deadline: January 15, 2010
MARKETING SCIENCE 2009 28: 807. [Abstract] [PDF]  

Call for Submissions—The 2009 ISMS-MSI Practice Prize Competition
MARKETING SCIENCE 2009 28: 808. [Abstract] [PDF]  

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