Eric T. Bradlow

Editorial—Does Everything Not Being Resolved Equal Nothing Gained? Bringing in the Wisdom of the Academic Crowd
MARKETING SCIENCE 2009 28: 809. [Abstract] [PDF] [References]  

Robert Jacobson and Natalie Mizik

The Financial Markets and Customer Satisfaction: Reexamining Possible Financial Market Mispricing of Customer Satisfaction
MARKETING SCIENCE 2009 28: 810-819. [Abstract] [PDF] [References] [Discuss this article]  

Claes Fornell, Sunil Mithas, and Forrest V. Morgeson, III

Commentary—The Economic and Statistical Significance of Stock Returns on Customer Satisfaction
MARKETING SCIENCE 2009 28: 820-825. [Abstract] [PDF] [References]  

Christopher Ittner, David Larcker, and Daniel Taylor

Commentary—The Stock Market's Pricing of Customer Satisfaction
MARKETING SCIENCE 2009 28: 826-835. [Abstract] [PDF] [References]  

Robert Jacobson and Natalie Mizik

Rejoinder—Customer Satisfaction-Based Mispricing: Issues and Misconceptions
MARKETING SCIENCE 2009 28: 836-845. [Abstract] [PDF] [References]  

Brett R. Gordon

A Dynamic Model of Consumer Replacement Cycles in the PC Processor Industry
MARKETING SCIENCE 2009 28: 846-867, published online before print April 8, 2009, DOI: 10.1287/mksc.1080.0448. [Abstract] [PDF] [References]  

A. Yesim Orhun

Optimal Product Line Design When Consumers Exhibit Choice Set-Dependent Preferences
MARKETING SCIENCE 2009 28: 868-886, published online before print January 12, 2009, DOI: 10.1287/mksc.1080.0449. [Abstract] [PDF] [References]  

Nan Xia and S. Rajagopalan

Standard vs. Custom Products: Variety, Lead Time, and Price Competition
MARKETING SCIENCE 2009 28: 887-900, published online before print January 12, 2009, DOI: 10.1287/mksc.1080.0456. [Abstract] [PDF] [References]  

Liang Guo

Service Cancellation and Competitive Refund Policy
MARKETING SCIENCE 2009 28: 901-917, published online before print February 12, 2009, DOI: 10.1287/mksc.1080.0457. [Abstract] [PDF] [References]  

Sreekumar R. Bhaskaran and Stephen M. Gilbert

Implications of Channel Structure for Leasing or Selling Durable Goods
MARKETING SCIENCE 2009 28: 918-934, published online before print January 12, 2009, DOI: 10.1287/mksc.1080.0458. [Abstract] [PDF] [References]  

Xiaojing Yang and Robert E. Smith

Beyond Attention Effects: Modeling the Persuasive and Emotional Effects of Advertising Creativity
MARKETING SCIENCE 2009 28: 935-949, published online before print January 12, 2009, DOI: 10.1287/mksc.1080.0460. [Abstract] [PDF] [References]  

Raghunath Singh Rao, Om Narasimhan, and George John

Understanding the Role of Trade-Ins in Durable Goods Markets: Theory and Evidence
MARKETING SCIENCE 2009 28: 950-967, published online before print February 12, 2009, DOI: 10.1287/mksc.1080.0461. [Abstract] [PDF] [References]  

Ralf van der Lans, Joseph A. Cote, Catherine A. Cole, Siew Meng Leong, Ale Smidts, Pamela W. Henderson, Christian Bluemelhuber, Paul A. Bottomley, John R. Doyle, Alexander Fedorikhin, Janakiraman Moorthy, B. Ramaseshan, and Bernd H. Schmitt

Cross-National Logo Evaluation Analysis: An Individual-Level Approach
MARKETING SCIENCE 2009 28: 968-985, published online before print June 19, 2009, DOI: 10.1287/mksc.1080.0462. [Abstract] [PDF] [References]  

Eric W. K. Tsang

Commentary—Assumptions, Explanation, and Prediction in Marketing Science: "It's the Findings, Stupid, Not the Assumptions"
MARKETING SCIENCE 2009 28: 986-990, published online before print April 13, 2009, DOI: 10.1287/mksc.1080.0463. [Abstract] [PDF] [References]  

Steven M. Shugan

Commentary—Relevancy Is Robust Prediction, Not Alleged Realism
MARKETING SCIENCE 2009 28: 991-998, published online before print April 13, 2009, DOI: 10.1287/mksc.1080.0467. [Abstract] [PDF] [References]  

Eric W. K. Tsang

Rejoinder—Robust Prediction and Unrealistic Assumptions
MARKETING SCIENCE 2009 28: 999-1000, published online before print April 13, 2009, DOI: 10.1287/mksc.1080.0468. [Abstract] [PDF] [References]  

Steven M. Shugan

Rejoinder—Think Theory Testing, Not Realism
MARKETING SCIENCE 2009 28: 1001, published online before print April 13, 2009, DOI: 10.1287/mksc.1090.0496. [Abstract] [PDF] [References]  

Focus on Authors
MARKETING SCIENCE 2009 28: 1002-1006. [Abstract] [PDF]  

Peter S. Fader and Russell S. Winer

Call for Papers—Special Issue of Marketing Science on User-Generated Content (UGC): Deadline: January 15, 2010
MARKETING SCIENCE 2009 28: 1007. [Abstract] [PDF]  

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