Marketing Science -- Table of Contents (Winter 1984 , 3 [1])

TABLE OF CONTENTS

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Contents: Winter 1984, Volume 3, Issue 1 [Index by Author] Other Issues:

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Moshe Givon: Variety Seeking Through Brand Switching
MARKETING SCIENCE 1984 3: 1-22. [Abstract] [PDF]

David C. Schmittlein: Assessing Validity and Test-Retest Reliability for "Pick K of N" Data
MARKETING SCIENCE 1984 3: 23-40. [Abstract] [PDF]

Dennis H. Gensch: Targeting the Switchable Industrial Customer
MARKETING SCIENCE 1984 3: 41-54. [Abstract] [PDF]

A. Charnes, W. W. Cooper, D. B. Learner, and F. Y. Phillips: An MDI Model and an Algorithm for Composite Hypotheses Testing and Estimation in Marketing
MARKETING SCIENCE 1984 3: 55-72. [Abstract] [PDF]

Philippe Cattin and Girish Punj: Technical Note—Factors Influencing the Selection of Preference Model Form for Continuous Utility Functions in Conjoint Analysis
MARKETING SCIENCE 1984 3: 73-82. [Abstract] [PDF]