Glen L. Urban, Philip L. Johnson, and John R. Hauser

Testing Competitive Market Structures
MARKETING SCIENCE 1984 3: 83-112. [Abstract] [PDF]  

Roland T. Rust and Mark I. Alpert

An Audience Flow Model of Television Viewing Choice
MARKETING SCIENCE 1984 3: 113-124. [Abstract] [PDF]  

Lewis G. Pringle

A Comment
MARKETING SCIENCE 1984 3: 125-126. [Abstract] [PDF]  

Roland T. Rust and Mark I. Alpert

Response—On Establishing a Dialogue in Television Viewing Research
MARKETING SCIENCE 1984 3: 126-127. [Abstract] [PDF]  

Chakravarthi Narasimhan

A Price Discrimination Theory of Coupons
MARKETING SCIENCE 1984 3: 128-147. [Abstract] [PDF]  

Gerald L. Thompson and Jinn-Tsair Teng

Optimal Pricing and Advertising Policies for New Product Oligopoly Models
MARKETING SCIENCE 1984 3: 148-168. [Abstract] [PDF]  

George E. Monahan

Technical Note—A Pure Birth Model of Optimal Advertising with Word-of-Mouth
MARKETING SCIENCE 1984 3: 169-178. [Abstract] [PDF]  

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