Vijay Mahajan, Eitan Muller, and Subhash Sharma

An Empirical Comparison of Awareness Forecasting Models of New Product Introduction
MARKETING SCIENCE 1984 3: 179-197. [Abstract] [PDF]  

Comments
MARKETING SCIENCE 1984 3: 198-206. [Abstract] [PDF]  

Randall G. Chapman and Kristian S. Palda

Assessing the Influence of Campaign Expenditures on Voting Behavior with a Comprehensive Electoral Market Model
MARKETING SCIENCE 1984 3: 207-226. [Abstract] [PDF]  

Michael R. Hagerty and David A. Aaker

A Normative Model of Consumer Information Processing
MARKETING SCIENCE 1984 3: 227-246. [Abstract] [PDF]  

Shmuel S. Oren and Michael H. Rothkopf

A Market Dynamics Model for New Industrial Products and Its Application
MARKETING SCIENCE 1984 3: 247-265. [Abstract] [PDF]  

To see an article, click its [Full Text] or [PDF] link. To review many abstracts, check the boxes to the left of the titles you want, and click the 'Get All Checked Abstract(s)' button. To see one abstract at a time, click its [Abstract] link.