Frank M. Bass, Moshe M. Givon, Manohar U. Kalwani, David Reibstein, and Gordon P. Wright

An Investigation into the Order of the Brand Choice Process
MARKETING SCIENCE 1984 3: 267-287. [Abstract] [PDF]  

K. Sridhar Moorthy

Market Segmentation, Self-Selection, and Product Line Design
MARKETING SCIENCE 1984 3: 288-307. [Abstract] [PDF]  

Hubert Gatignon

Toward a Methodology for Measuring Advertising Copy Effects
MARKETING SCIENCE 1984 3: 308-326. [Abstract] [PDF]  

John R. Hauser and Steven P. Gaskin

Application of the "Defender" Consumer Model
MARKETING SCIENCE 1984 3: 327-351. [Abstract] [PDF]  

S. R. Dalal, J. C. Lee, and D. J. Sabavala

Prediction of Individual Buying Behavior: A Poisson-Bernoulli Model with Arbitrary Heterogeneity
MARKETING SCIENCE 1984 3: 352-367. [Abstract] [PDF]  

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