Paul E. Green and Abba M. Krieger

Models and Heuristics for Product Line Selection
MARKETING SCIENCE 1985 4: 1-19. [Abstract] [PDF]  

Roland T. Rust and David C. Schmittlein

A Bayesian Cross-Validated Likelihood Method for Comparing Alternative Specifications of Quantitative Models
MARKETING SCIENCE 1985 4: 20-40. [Abstract] [PDF]  

Robert J. Meyer and Arvind Sathi

A Multiattribute Model of Consumer Choice During Product Learning
MARKETING SCIENCE 1985 4: 41-61. [Abstract] [PDF]  

Gordon G. Bechtel

Generalizing the Rasch Model for Consumer Rating Scales
MARKETING SCIENCE 1985 4: 62-73. [Abstract] [PDF]  

Russell S. Winer

Technical Note—A Price Vector Model of Demand for Consumer Durables: Preliminary Developments
MARKETING SCIENCE 1985 4: 74-90. [Abstract] [PDF]  

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