Marketing Science -- Table of Contents (Spring 1985 , 4 [2])

TABLE OF CONTENTS

QUICK SEARCH:

	Author:		Keyword(s):
Year:		Vol:		Page:

Receive this page by email each issue: [Sign up for eTOCs]

Contents: Spring 1985, Volume 4, Issue 2 [Index by Author] Other Issues:

Find articles in this issue containing these words:
[Search ALL Issues]

To see an article, click its [Full Text] or [PDF] link. To review many abstracts, check the boxes to the left of the titles you want, and click the 'Get All Checked Abstract(s)' button. To see one abstract at a time, click its [Abstract] link.

Bruce S. Buchanan and Donald G. Morrison: Measuring Simple Preferences: An Approach to Blind, Forced Choice Product Testing
MARKETING SCIENCE 1985 4: 93-109. [Abstract] [PDF]

Anne T. Coughlan: Competition and Cooperation in Marketing Channel Choice: Theory and Application
MARKETING SCIENCE 1985 4: 110-129. [Abstract] [PDF]

John L. Graham: Cross-Cultural Marketing Negotiations: A Laboratory Experiment
MARKETING SCIENCE 1985 4: 130-146. [Abstract] [PDF]

Scott A. Neslin, Caroline Henderson, and John Quelch: Consumer Promotions and the Acceleration of Product Purchases
MARKETING SCIENCE 1985 4: 147-165. [Abstract] [PDF]

Barry Alan Pasternack: Optimal Pricing and Return Policies for Perishable Commodities
MARKETING SCIENCE 1985 4: 166-176. [Abstract] [PDF]