Richard R. Batsell and John C. Polking

A New Class of Market Share Models
MARKETING SCIENCE 1985 4: 177-198. [Abstract] [PDF]  

Richard Thaler

Mental Accounting and Consumer Choice
MARKETING SCIENCE 1985 4: 199-214. [Abstract] [PDF]  

Morris B. Holbrook, William L. Moore, Gary N. Dodgen, and William J. Havlena

Nonisomorphism, Shadow Features and Imputed Preferences
MARKETING SCIENCE 1985 4: 215-233. [Abstract] [PDF]  

Erin Anderson

The Salesperson as Outside Agent or Employee: A Transaction Cost Analysis
MARKETING SCIENCE 1985 4: 234-254. [Abstract] [PDF]  

David C. Schmittlein, Albert C. Bemmaor, and Donald G. Morrison

Technical Note—Why Does the NBD Model Work? Robustness in Representing Product Purchases, Brand Purchases and Imperfectly Recorded Purchases
MARKETING SCIENCE 1985 4: 255-266. [Abstract] [PDF]  

To see an article, click its [Full Text] or [PDF] link. To review many abstracts, check the boxes to the left of the titles you want, and click the 'Get All Checked Abstract(s)' button. To see one abstract at a time, click its [Abstract] link.