Marketing Science
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Contents: Fall 1985, Volume 4, Issue 4   [Index by Author]       Other Issues: Go to previous issue Go to next issue  

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To see an article, click its [Full Text] or [PDF] link. To review many abstracts, check the boxes to the left of the titles you want, and click the 'Get All Checked Abstract(s)' button. To see one abstract at a time, click its [Abstract] link.

Amiya K. Basu, Rajiv Lal, V. Srinivasan, and Richard Staelin

MARKETING SCIENCE 1985 4: 267-291. [Abstract] [PDF]  

Brian T. Ratchford and James R. Brown

MARKETING SCIENCE 1985 4: 292-311. [Abstract] [PDF]  

Rajiv Grover and William R. Dillon

MARKETING SCIENCE 1985 4: 312-335. [Abstract] [PDF]  

Anirudh Dhebar and Shmuel S. Oren

MARKETING SCIENCE 1985 4: 336-351. [Abstract] [PDF]  

Vincent P. Carroll, Ambar G. Rao, Hau L. Lee, Arthur Shapiro, and Barry L. Bayus

MARKETING SCIENCE 1985 4: 352-374. [Abstract] [PDF]  

To see an article, click its [Full Text] or [PDF] link. To review many abstracts, check the boxes to the left of the titles you want, and click the 'Get All Checked Abstract(s)' button. To see one abstract at a time, click its [Abstract] link.

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