Marketing Science
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Contents: Winter 1986, Volume 5, Issue 1   [Index by Author]       Other Issues: Go to previous issue Go to next issue  

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To see an article, click its [Full Text] or [PDF] link. To review many abstracts, check the boxes to the left of the titles you want, and click the 'Get All Checked Abstract(s)' button. To see one abstract at a time, click its [Abstract] link.

Wayne DeSarbo and Vithala R. Rao

MARKETING SCIENCE 1986 5: 1-19. [Abstract] [PDF]  

Jehoshua Eliashberg and Abel P. Jeuland

MARKETING SCIENCE 1986 5: 20-36. [Abstract] [PDF]  

Michael D. Johnson

MARKETING SCIENCE 1986 5: 37-54. [Abstract] [PDF]  

Eitan Gerstner and Duncan Holthausen

MARKETING SCIENCE 1986 5: 55-69. [Abstract] [PDF]  

Stephen A. Smith

MARKETING SCIENCE 1986 5: 70-87. [Abstract] [PDF]  

To see an article, click its [Full Text] or [PDF] link. To review many abstracts, check the boxes to the left of the titles you want, and click the 'Get All Checked Abstract(s)' button. To see one abstract at a time, click its [Abstract] link.

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