Vijay Mahajan and Eitan Muller

Advertising Pulsing Policies for Generating Awareness for New Products
MARKETING SCIENCE 1986 5: 89-106. [Abstract] [PDF]  

John D. C. Little

Comments
MARKETING SCIENCE 1986 5: 107-108. [Abstract] [PDF]  

Hugh A. Zielske

Comments
MARKETING SCIENCE 1986 5: 109. [Abstract] [PDF]  

Vijay Mahajan and Eitan Muller

Reply—Reflections on Advertising Pulsing Policies for Generating Awareness for New Products
MARKETING SCIENCE 1986 5: 110-111. [Abstract] [PDF]  

Jeffrey A. Dubin

A Nested Logit Model of Space and Water Heat System Choice
MARKETING SCIENCE 1986 5: 112-124. [Abstract] [PDF]  

Ram C. Rao

Estimating Continuous Time Advertising-Sales Models
MARKETING SCIENCE 1986 5: 125-142. [Abstract] [PDF]  

Charles B. Weinberg

Arts Plan: Implementation, Evolution, and Usage
MARKETING SCIENCE 1986 5: 143-158. [Abstract] [PDF]  

Rajiv Lal

Technical Note—Delegating Pricing Responsibility to the Salesforce
MARKETING SCIENCE 1986 5: 159-168. [Abstract] [PDF]  

V. Srinivasan and Charlotte H. Mason

Technical Note—Nonlinear Least Squares Estimation of New Product Diffusion Models
MARKETING SCIENCE 1986 5: 169-178. [Abstract] [PDF]  

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