Rajiv Lal and Richard Staelin

Salesforce Compensation Plans in Environments with Asymmetric Information
MARKETING SCIENCE 1986 5: 179-198. [Abstract] [PDF]  

Wagner A. Kamakura and Rajendra K. Srivastava

An Ideal-Point Probabilistic Choice Model for Heterogeneous Preferences
MARKETING SCIENCE 1986 5: 199-218. [Abstract] [PDF]  

Udo Wagner and Alfred Taudes

A Multivariate Polya Model of Brand Choice and Purchase Incidence
MARKETING SCIENCE 1986 5: 219-244. [Abstract] [PDF]  

Joseph O. Eastlack, Jr. and Ambar G. Rao

Modeling Response to Advertising and Pricing Changes for "V-8" Cocktail Vegetable Juice
MARKETING SCIENCE 1986 5: 245-259. [Abstract] [PDF]  

Barbara E. Kahn, Donald G. Morrison, and Gordon P. Wright

Technical Note—Aggregating Individual Purchases to the Household Level
MARKETING SCIENCE 1986 5: 260-268. [Abstract] [PDF]  

Charles B. Weinberg and Doyle L. Weiss

Technical Note—A Simpler Estimation Procedure for a Micromodeling Approach to the Advertising-Sales Relationship
MARKETING SCIENCE 1986 5: 269-272. [Abstract] [PDF]  

Roger M. Heeler

Comment—On the Awareness Effects of Mere Distribution
MARKETING SCIENCE 1986 5: 273. [Abstract] [PDF]  

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