Daniel McFadden

The Choice Theory Approach to Market Research
MARKETING SCIENCE 1986 5: 275-297. [Abstract] [PDF]  

Michael R. Hagerty

The Cost of Simplifying Preference Models
MARKETING SCIENCE 1986 5: 298-319. [Abstract] [PDF]  

Marshall G. Greenberg

Commentary
MARKETING SCIENCE 1986 5: 320-321. [Abstract] [PDF]  

Richard M. Johnson

Commentary
MARKETING SCIENCE 1986 5: 322. [Abstract] [PDF]  

Michael R. Hagerty

Reply—Reflections on the Cost of Simplifying Preference Models
MARKETING SCIENCE 1986 5: 323-324. [Abstract] [PDF]  

David B. MacKay and Joseph L. Zinnes

A Probabilistic Model for the Multidimensional Scaling of Proximity and Preference Data
MARKETING SCIENCE 1986 5: 325-344. [Abstract] [PDF]  

John L. McMennamin

Commentary
MARKETING SCIENCE 1986 5: 345. [Abstract] [PDF]  

Pierre Windal

Commentary
MARKETING SCIENCE 1986 5: 346-347. [Abstract] [PDF]  

David B. MacKay and Joseph L. Zinnes

Reply—Considerations in the Use of Probabilistic Multidimensional Scaling Models
MARKETING SCIENCE 1986 5: 348-349. [Abstract] [PDF]  

J. Wesley Hutchinson

Discrete Attribute Models of Brand Switching
MARKETING SCIENCE 1986 5: 350-371. [Abstract] [PDF]  

William J. Infosino

Forecasting New Product Sales from Likelihood of Purchase Ratings
MARKETING SCIENCE 1986 5: 372-384. [Abstract] [PDF]  

Donald G. Morrison

Commentary
MARKETING SCIENCE 1986 5: 385-386. [Abstract] [PDF]  

Robert W. Pratt, Jr.

Commentary
MARKETING SCIENCE 1986 5: 387-388. [Abstract] [PDF]  

William J. Infosino

Reply
MARKETING SCIENCE 1986 5: 389-390. [Abstract] [PDF]  

John Rotondo

Technical Note—Price as an Aspect of Choice in EBA
MARKETING SCIENCE 1986 5: 391-402. [Abstract] [PDF]  

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