Robert J. Dolan

Quantity Discounts: Managerial Issues and Research Opportunities
MARKETING SCIENCE 1987 6: 1-22. [Abstract] [PDF]  

John B. Frey

Commentary
MARKETING SCIENCE 1987 6: 23. [Abstract] [PDF]  

Robert J. Dolan

Reply
MARKETING SCIENCE 1987 6: 24. [Abstract] [PDF]  

William L. Moore and Russell S. Winer

A Panel-Data Based Method for Merging Joint Space and Market Response Function Estimation
MARKETING SCIENCE 1987 6: 25-42. [Abstract] [PDF]  

Donald G. Dietrich

Commentary
MARKETING SCIENCE 1987 6: 43. [Abstract] [PDF]  

Paul N. Ries

Commentary
MARKETING SCIENCE 1987 6: 44-45. [Abstract] [PDF]  

William L. Moore and Russell S. Winer

Reply
MARKETING SCIENCE 1987 6: 46-47. [Abstract] [PDF]  

James M. Lattin

A Model of Balanced Choice Behavior
MARKETING SCIENCE 1987 6: 48-65. [Abstract] [PDF]  

Kohsuke Ogawa

An Approach to Simultaneous Estimation and Segmentation in Conjoint Analysis
MARKETING SCIENCE 1987 6: 66-81. [Abstract] [PDF]  

Thomas P. Novak and Charles Stangor

Technical Note—Testing Competitive Market Structures: An Application of Weighted Least Squares Methodology to Brand Switching Data
MARKETING SCIENCE 1987 6: 82-97. [Abstract] [PDF]  

Naresh K. Malhotra

Comment—Testing the Homogeneity of Segments for Estimating Disaggregate Choice Models
MARKETING SCIENCE 1987 6: 98-99. [Abstract] [PDF]  

Dennis H. Gensch

Reply—A Response to Malhotra's Comment on Testing the Homogeneity of Segments
MARKETING SCIENCE 1987 6: 100. [Abstract] [PDF]  

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