Magid M. Abraham and Leonard M. Lodish

Promoter: An Automated Promotion Evaluation System
MARKETING SCIENCE 1987 6: 101-123. [Abstract] [PDF]  

Robert C. Blattberg and Alan Levin

Modelling the Effectiveness and Profitability of Trade Promotions
MARKETING SCIENCE 1987 6: 124-146. [Abstract] [PDF]  

Michael W. Kruger

Commentary—Steps Toward Mastering Trade Promotions
MARKETING SCIENCE 1987 6: 147-149. [Abstract] [PDF]  

Rudolph W. Struse, III

Commentary—Approaches to Promotion Evaluation: A Practitioner's Viewpoint
MARKETING SCIENCE 1987 6: 150-151. [Abstract] [PDF]  

Magid Abraham and Leonard Lodish

Reply
MARKETING SCIENCE 1987 6: 152-153. [Abstract] [PDF]  

Robert C. Blattberg

Reply
MARKETING SCIENCE 1987 6: 154-155. [Abstract] [PDF]  

V. Kasturi Rangan

The Channel Design Decision: A Model and an Application
MARKETING SCIENCE 1987 6: 156-174. [Abstract] [PDF]  

Herbert L. Blitzer

Commentary
MARKETING SCIENCE 1987 6: 175-176. [Abstract] [PDF]  

Richard E. Koon

Commentary
MARKETING SCIENCE 1987 6: 177-178. [Abstract] [PDF]  

V. Kasturi Rangan

Reply
MARKETING SCIENCE 1987 6: 179-181. [Abstract] [PDF]  

D. Sudharshan, Jerrold H. May, and Allan D. Shocker

A Simulation Comparison of Methods for New Product Location
MARKETING SCIENCE 1987 6: 182-201. [Abstract] [PDF]  

Joe A. Dodson and John B. Brodsky

Commentary
MARKETING SCIENCE 1987 6: 202-203. [Abstract] [PDF]  

Richard M. Johnson

Commentary
MARKETING SCIENCE 1987 6: 204-205. [Abstract] [PDF]  

D. Sudharshan, Jerrold H. May, and Allan D. Shocker

Reply
MARKETING SCIENCE 1987 6: 206-207. [Abstract] [PDF]  

Gregory S. Carpenter

Modeling Competitive Marketing Strategies: The Impact of Marketing-Mix Relationships and Industry Structure
MARKETING SCIENCE 1987 6: 208-221. [Abstract] [PDF]  

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