Dennis H. Gensch

A Two-Stage Disaggregate Attribute Choice Model
MARKETING SCIENCE 1987 6: 223-239. [Abstract] [PDF]  

Gerard J. Tellis and Birger Wernerfelt

Competitive Price and Quality Under Asymmetric Information
MARKETING SCIENCE 1987 6: 240-253. [Abstract] [PDF]  

Wilfried R. Vanhonacker and Diana Day

Cross-Sectional Estimation in Marketing: Direct Versus Reverse Regression
MARKETING SCIENCE 1987 6: 254-267. [Abstract] [PDF]  

Seth W. Norton

The Coase Theorem and Suboptimization in Marketing Channels
MARKETING SCIENCE 1987 6: 268-285. [Abstract] [PDF]  

Bruce Buchanan and Donald G. Morrison

Note—Sampling Properties of Rate Questions with Implications for Survey Research
MARKETING SCIENCE 1987 6: 286-298. [Abstract] [PDF]  

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