Wayne S. DeSarbo, Vithala R. Rao, Joel H. Steckel, Jerry Wind, and Richard Colombo

A Friction Model for Describing and Forecasting Price Changes
MARKETING SCIENCE 1987 6: 299-319. [Abstract] [PDF]  

Dan Horsky and Patrick Swyngedouw

Does it Pay to Change Your Company's Name? A Stock Market Perspective
MARKETING SCIENCE 1987 6: 320-335. [Abstract] [PDF]  

Lakshman Krishnamurthi and Arvind Rangaswamy

The Equity Estimator for Marketing Research
MARKETING SCIENCE 1987 6: 336-357. [Abstract] [PDF]  

James D. Hess and Eitan Gerstner

Loss Leader Pricing and Rain Check Policy
MARKETING SCIENCE 1987 6: 358-374. [Abstract] [PDF]  

K. Sridhar Moorthy

Comment—Managing Channel Profits: Comment
MARKETING SCIENCE 1987 6: 375-379. [Abstract] [PDF]  

To see an article, click its [Full Text] or [PDF] link. To review many abstracts, check the boxes to the left of the titles you want, and click the 'Get All Checked Abstract(s)' button. To see one abstract at a time, click its [Abstract] link.